Whether you’re a business owner or not, you must work wisely to make sure your content holds value for years to come. Trending topics can bring temporary fame. But evergreen content will keep new audiences coming to your site.
It’s easy to be distracted by the sudden boost in views caused by temporary trends. But suppose you’re serious about growing your site long-term. In that case, the most fool-proof way is through curated, SEO-optimized evergreen content.
In this article, we’ll discuss the importance of evergreen content. We’ll also give you some tips and tricks for creating impactful content for your business.
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Broadly speaking, content that doesn’t go “out of style” is evergreen. It’s an effective content marketing tactic. This is because people will always be curious about these popular general topics. For example, “how to fix a tire” or “how to take care of your first plant.”
If you notice in the image, the blog for the most popular answer was written in May 2020. But it still ranks high in October 2022.
Usually, evergreen content deals with creating helpful and educational information. In the digital marketing world, evergreen content includes –
Many assume that evergreen content doesn’t work, as it doesn’t generate instant views like trending content. But in the long run, it’s an effective and sustainable content strategy with numerous rewards. A good idea is to balance your content – 80% evergreen content and 20% timely seasonal content will make your website look updated and informative.
When it comes to evergreen content, choosing the type of content is also crucial to its longevity.
For example – podcasts. Podcasts are great for trending content. They are easy for people to find. People are always looking for podcasts that cover the latest news and events.
Blogs and videos, on the other hand, are great for creating evergreen content. Thanks to SEO, your content will pop up on users’ search engines anytime they type in a relevant keyword. So, your content stays relevant for months or even years as long as you update it with the latest relevant information.
Unlike trending content, evergreen content is relevant for long periods and will always add value to your audience’s lives. Evergreen content starts gaining momentum as soon as you press ‘publish’ and keeps working for years to come. Hence, it’s a terrific investment in your content strategy.
The work doesn’t end once you hit publish. You need to constantly update and edit your evergreen content as and when there are developments in the subject the blog/video is about. Moreover, the content must be well-researched and informative to keep audiences engaged.
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Evergreen content generates more social media shares and likes than seasonal and trending topics.
This is because it is helpful, instructive, and written so that it never goes out of style. Combined with a strong backlink portfolio, it can enhance your internet visibility and brand image.
When audiences see you as a reputable brand with credible resources, you earn their trust and respect. This will, in turn, help them move through your sales funnel faster and increase the chances of them making a purchase.
Every business’ end goal is sales. This can only be achieved by generating high-quality, solid leads.
More visitors amount to more leads.
You have a chance to nurture a lead with each new visitor that comes to your website. You may implement various tactics to turn leads into regular clients. Still, it all begins with driving visitors to your website.
Seasonal content is excellent for momentary views and visibility. Still, there are fewer chances of those visitors converting into promising leads.
On the other hand, Evergreen content gives you a consistent flow of inbound visitors that you can leverage to boost the growth of your brand.
Evergreen content, such as blogs or videos, is more likely to rank higher on Google’s SERP. This is because they are often well-researched, informative, and have a lot of relevant keywords. It might take time, but keyword research is essential if you want your blogs to succeed.
The reason informative content is essential is that it helps to reduce the bounce rate. Bounce rate is the number of people that move out of your website after reading one page. This is because they didn’t find the content on your website captivating enough to stay longer. Therefore, aim for a lower bounce rate through educational and timeless evergreen content.
Low bounce rates signify that your content is valuable and has successfully met a user’s search criteria. This is helpful for many reasons, like navigating users to other pages on your website. Most importantly, a low bounce rate indicates that your website is helpful to users, making Google rank your content higher.
Did you know that just 5% of consumers go beyond the first Search Engine Results Page (SERP) to view other search result pages?
This means that the first SERP receives 95% of all website traffic. So, if you want your website to gather more visitors, you need to rank better on search engines. This goal is best achieved through cleverly researched, evergreen content.
Now that you know how evergreen content can help your business, here are seven simple ways to create evergreen content.
To make your evergreen content reach a wider audience, you must make it easy to find. This is achieved by using relevant keywords. This whole process is known as search engine optimization.
SEO is a complex process; it requires optimizing your website content to help improve search engine visibility. Many helpful tools help you choose the right keywords, such as SEMrush and Moz. The trick is to look for keywords with a good search volume, at least 1,000+ a month. It shows that there is a demand for content for this particular subject. Therefore, there are good chances for your content to rank well and for readers to find your website.
Tools like SEMrush can also help you find interesting topics if you’re a beginner unsure of what content to create. Just enter the keywords relevant to your niche, and build topics on the suggested keywords. Then, you could create the content yourself or hire a Virtual Assistant to write the content for you.
Yes, we know it might sound weird to check on trends for evergreen topics. Still, with the right strategy and approach, Google Trends can be very helpful in writing sustainable content for your blog.
It helps you understand people’s interest in that topic over time. For example, suppose the keyword you enter has consistently trended without a dip or spike. In that case, there are good chances of that topic ranking high on search engines.
Suppose a keyword you searched for has a high search volume but drops quickly. In that case, it’s a clear sign that it’s a seasonal topic, and the topic most probably won’t yield any long-lasting views or visitors.
As we mentioned, your work with evergreen content doesn’t end once you publish it. Evergreen content is only valuable if it keeps up with the times and has the latest information. That will establish your brand as an expert and give you an edge over your competition. No one likes stale content. So, it’s essential always to offer your readers something new. Especially for people returning to your blog.
Instead of constantly churning out new blogs, go through your old content from time to time. Use this opportunity to link some of your newer content to these old blogs. You can update them with recent statistics and information.
Make sure to make changes to the headlines and topics as well. For example, you have written a blog titled “Best Evergreen Content Ideas in 2021”. It would make sense to update it with new points and change the topic to “Best Evergreen Content Ideas in 2022” to ensure that the content stays relevant this year.
Google Analytics is a helpful tool for monitoring views and blog traffic, and tracking progress.
The great thing about evergreen content is that it doesn’t have a shelf life. You can share the content across your social media handles to ensure it reaches new readers.
The best part about social media is that you can repurpose your evergreen content. For example, on Facebook, you could share links. On Instagram, you could post quotes or statistics and add a link to the blog. You could also convert the blogs into infographics and share them as static posts. TikTok videos and Instagram reels are viral these days. So, you could make short snippets of important points from these evergreen topics.
This way, you can get multiple types of content from just one evergreen blog post. Besides, social media is a fun tool to show your “human” side to your audience, so don’t be afraid to get creative. Membership platforms can streamline your social media content sharing and management, making it easier to reach your audience with your evergreen content. For example, you could use a membership platform to create a dedicated community space where members can access exclusive content, resources, and community features, and to automate your social media content sharing, so that your evergreen content is regularly shared across your social media channels
“Often, people assume that evergreen content has to be monotonous. If a”“how-to” guide worked for you once, you might want to keep making those types of blog posts or articles. But this will become mundane and boring for you and your reader. Instead, mix things up and keep your content exciting and interesting.” Often, people assume that evergreen content has to be monotonous. If a “how-to” guide worked for you once, you might want to keep making those types of blog posts or articles. But this will become mundane and boring for you and your reader. Instead, mix things up and keep your content exciting and interesting.
Some of the types of evergreen content you could try are –
You will find many topics under each section depending on your niche and industry. You can experiment with various categories to keep your content fresh and exciting.
Because evergreen content is quite general, it’s easy to get carried away and stray away from your niche. But creating evergreen content is vital to establishing your authority as a brand. Thus, your content should be true to your brand voice. It will help readers associate your brand with quality content they can rely on.
For example, if you are selling plants publish articles on gardening. Feature books for plant enthusiasts or the best types of plants for different regions would make sense. However, writing content on car sales or places to travel would do you little good. You have to get more specific and provide information on a good luggage storage in London, cheap hotels in Paris, or even recommend some restaurants. Keep this in mind and ensure that content creation is centered around your niche and brand.
A study by Forbes showed that 91% of people prefer visual content over written. While blogs are still a vital content form, keeping up with the times is essential. Keep your content engaging with fun, relevant images.
Luckily, there are many free and paid resources online to help you get high-quality images. First, you could opt for free platforms like Pinterest or Flickr. However, it is worth investing in stock image websites if you are serious about growing your blog. Some popular ones include Unsplash and Shutterstock.
You could hire a Virtual Assistant to create informative infographics for your blogs. You can later repurpose them on your social media pages.
The number of images you use depends on the type of article you’re writing. For example, an image at every step would be helpful if it’s a how-to guide or a tutorial. Other times, one or two images would suffice. Otherwise, the blog will look too crowded, which is not appealing to readers. Many content tools and resources are available online that make creating content easy.
Evergreen Content is a practical yet simple way to grow your brand organically. It can help nurture high-quality leads over long periods. If executed correctly, it will influence your audience to trust and rely on your content. Additionally, it will increase the probability of them making a purchase. We hope you enjoyed this article and will use these techniques in your content strategy.