Publishing content to HubSpot is difficult due to the clunky, outdated content management system. Unfortunately, it’s not often a simple copy and paste, drag and drop affair.
Content formatting processes such as meta description attribution and image alt text assignments are tiresome, manual processes which, at scale, suck hours out of your week.
There is, however, a powerfully simple solution. One which doesn’t require you to be a master of the HubSpot API developer’s platform.
This guide is going to show you how, in four steps, you can make transferring content from Google Docs to HubSpot painless.
You’re just going to write your blog post in the Google app as you normally would. The last thing you want to have to do is overhaul your content creation playbook.
Step one is nice and simple:
This said, it would be a good idea to build your own template for content creation, so each finished post in the Google Docs editor comes out looking fairly similar in terms of formatting.
You may be aware that there is a native HubSpot integration for Google Docs. What you may not be aware of, however, is that while HubSpot’s API for Google Docs sorts out HTML formatting issues, it doesn’t automatically apply things like:
If you’re pursuing inbound marketing at scale, tackling these processes manually is going to be a huge time drain.
Instead, use Wordable to sync your Google account with your HubSpot data, which allows you to apply all such formatting with just a few clicks.
Which, as it happens, is exactly what we’re going to take care of next.
With your Google and HubSpot accounts synced up in Wordable, you’re simply going to check the appropriate boxes to apply content transformations.
Wordable automatically applies fundamental formatting to your data (such as trimming down excessive HTML code), but you also have the ability to add meta descriptions and alt tags, and to shrink your image sizes down to ensure a reasonable page load speed.
And that’s all it takes. Faster than you can ask your intern to “share that on Facebook and Twitter”, your new blog post is published via the HubSpot CMS.
Still have a question or two? Find your answer below:
Yes, you connect HubSpot and Google Drive using the HubSpot connector.
Doing so allows you to, say, capture new leads via a Google Form (or plumb them into a Google Sheet), and then convert each into a HubSpot deal or automatically.
Yes, and it’s pretty straightforward.
Just hit data import within HubSpot, and drag and drop your spreadsheet into place. You’ll then choose to sync at least one CRM object (such as HubSpot contact name), and connect these objects with the columns in your Google Sheet.
No, Google Docs does not have a blog template, primarily because blogs tend to vary in format and style.
The best practice here is to create your own blog template in Google Docs, and then create a copy of this each time you sit down to write a new post.
When you’re publishing content to HubSpot at scale, you’ve really got two options:
Option 1 costs you tens of hours every month (it takes about an hour on average to do this for a single article), Option 2 costs as little as $29 a month.
Need we say more?