Anyone can create content. But making content that drives traffic, leads, and sales takes an expert team. And a killer content production process.
That’s why ambitious businesses turn to content marketing agencies.
An expert agency researches your audience, targets the right search terms, and creates content that converts. Take monday.com, for example. By working with uSERP, they grew organic traffic by nearly 78% in just a few months. (More on this in a bit.)
In this article, I’m sharing why hiring a content marketing agency makes sense and how it impacts ROI. You’ll also get the low-down on some of the top content marketing agencies in 2026.
Let’s take a look. 👇
Running a business is busy enough. Adding content creation on top of that is very overwhelming.
Agencies exist because they handle everything from content strategy to writing to promotion.
They know how to make content that:
Taking care of content in-house is expensive and time-consuming.
And if you want to scale, you need a solid team.
You need writers, editors, and SEO specialists. Plus, operations managers to make sure your content production processes run smoothly.
Agencies bring a team of specialists who know exactly what they’re doing. They also spot opportunities and ideas your team might miss. And they send you regular data reports so you can see how their strategies are affecting your bottom line.
Hiring a content agency means you get more content, faster, with better results. (And without the headache of hiring and managing a full team.) 😅
When you hire a content marketing agency, you’re paying for skills, time, and strategy you likely don’t have in-house. Agencies handle audience research, writing, SEO, editing, and distribution. Things most internal teams can’t do at scale without slowing down other work.
Instead of publishing a few random posts that may or may not attract readers, agencies create content batches designed to reach the right audience. (The kind that makes you more money.)
They track what’s working and adjust strategies to ensure your investment is focused on content that drives measurable outcomes.
Some concrete ways an agency can show ROI include:
For example, when monday.com, a unicorn project management SaaS company, worked with uSERP, its organic traffic increased by almost 78%. (From 677,000 to 1.2 million visitors a month.)
uSERP created over 750 blog posts for monday.com based on search data, helping target the right audience.
As a result, monday.com:
These content pieces continue to generate more qualified leads for monday.com.
Want to read another cool story about content marketing ROI? Read how uSERP helped Nav score $140,000 per month in revenue.
TL;DR: The ROI of hiring a content marketing agency includes more qualified traffic, more leads, and less wasted internal time. (Which often outweighs the cost of hiring the agency.)
Ok, so hiring an agency is a no-brainer.
But which one should you pick?
Here are some of the top content marketing agencies to choose from in 2026. (Hint: You can’t go wrong with option one or two. 😉)
Many brands struggle to rank for keywords that drive revenue.
uSERP solves this by combining link-building campaigns with content designed to attract attention from top publications. They map the competitive landscape, identify gaps, and create a targeted plan that gets websites in front of the right audience.
Instead of hoping content performs, uSERP engineers visibility.
They:
Brands get measurable SEO growth, higher domain authority, and leads coming directly from search. (And yes, they also specialize in AI SEO.)
What sets uSERP apart is the content and SEO experiments they run with their CEO, Jeremy Moser. They examine hundreds of high-performing assets each month to learn which practices work best. (Check out Jeremy’s LinkedIn page to learn more about his experiments.)
Pricing: $10k-25k per month.
Best for: Businesses that need links, authority, and predictable organic search growth.
Growing companies often hit a wall if they slow their content down. Codeless prevents this by producing high-quality, long-form content at scale.
They research your audience, plan topics, and optimize every piece to target search intent.
Dozens of blogs and guides (written in your brand’s unique voice) hit the right keywords every month. This attracts high-quality readers who engage, subscribe, or convert.
Codeless is also a pro at remote project management. They have detailed content workflows and a task management system that works like a well-oiled machine. Writers, editors, and strategists work in sync to produce content assets each week.
Setting up back-end processes like these has always been a priority for Codeless. Contractors and in-house staff collaborate within a team management tool, so you get a consistent, professional production process.
Pricing: $8k-24k per month. Also offers custom pricing options.
Best for: Startups and tech teams that need high-volume, search-focused content without expanding headcount.
Animalz focuses on in-depth, research-driven content. They create thought leadership pieces for B2B and SaaS brands, emphasizing audience insights and long-term positioning.
Their services are best suited for software companies targeting niche topics.
Pricing: Not listed on site. Contact sales for pricing options.
Best for: Thought leadership content.
Optimist is a content marketing agency for big B2B brands. They work with your existing content team to create scalable processes. Their full-service approach includes strategy, design, and publication.
They also have an “Authority Moat Model” that helps B2B businesses turn their expertise into content that grows the brand and attracts customers.
Pricing: Not listed on site. Contact sales for pricing options.
Best for: Growing startups.
Foundation offers end-to-end B2B content services, including strategy, creation, publishing, and promotion. They focus heavily on content distribution.
Their team identifies and plans new distribution-worthy content.
Using social media posting tools, Foundation repurposes your content into:
The team can also help you distribute content via email marketing and strategic drip campaigns. Foundation also offers paid media campaigns.
Pricing: Not listed on site. Contact sales for pricing options.
Best for: Content distribution at scale.
Stratabeat is a content marketing agency for B2B tech and SaaS brands. They build high-performing websites from scratch and funnel-based content assets, like landing pages and blog posts.
They combine deep SERP analysis, sales call insights, and behavioral intelligence to truly understand your ICP. From there, they focus on ICP storytelling and thought leadership, using customer data to continuously refine content at scale.
Pricing: $6k-20k per month. Also offers custom pricing options.
Best for: New tech and SaaS brands that need SEO optimized websites and quality content.
Grow and Convert is a full-service content agency for B2B brands.
They specialize in creating thought leadership content based on real calls with your internal team. They promote that content with paid ad campaigns to generate short-term traffic. And the top-performing pieces receive link-building campaigns to drive long-term traffic.
Pricing: Normally $10k per month. But new clients start at $9k per month for the first year.
Best for: Thought leadership content at scale.
Brafton is a full-service content marketing agency that creates content for the entire sales funnel.
The Brafton team focuses on:
They typically support enterprises and growth-focused small businesses.
Pricing: Contact sales for custom pricing. Order only what you need.
Best for: Multi-channel content marketing.
Pointed Copywriting is a boutique content marketing agency.
They strategize and create SEO-optimized content for SaaS, tech, and mission-driven brands.
They handle blogs, topic clusters, keyword research, and custom messaging frameworks to support organic growth. Their scalable monthly packages include dedicated writers and editors, as well as strategy calls.
Pricing: Not listed on site. Contact sales for pricing options.
Best for: Mission-driven brands.
Spicy Margarita is another boutique content marketing agency.
They focus on creating product-led thought-leadership content with depth and personality. They also offer content strategy and GEO audits and can serve as an extension of your team.
Pricing: $4,999 to $15,999 per month.
Best for: Brands that want thought leadership content with a hint of flair and personality.
Hiring a content marketing agency gives you the strategy and execution you need to grow without overloading your team. The right partner helps you build authority, reach the right audience, and turn content into consistent leads and revenue over time.
Work with uSERP when you’re ready to make content a growth channel.
What does a content marketing agency do?
A content marketing agency creates, manages, and distributes SEO content. Each asset is designed to attract and engage your target audience, helping you move closer to your business goals.
How do I choose the right content marketing agency?
Match their expertise to your industry and verify strategic thinking. Make sure to also ask for case studies.
How much does a content marketing agency cost?
Costs vary widely. But typically range from $5,000 to $30,000+ per month, depending on scope, complexity, and agency seniority.
What types of content do content marketing agencies create?
Blogs, whitepapers, and other content assets tailored to the audience and channel.
How long does it take to see results from content marketing?
Typically three to six months for measurable impact — with stronger ROI compounding over nine to 18 months.
What’s the difference between a content marketing agency and a digital marketing agency?
Content agencies specialize in SEO content creation and strategy. Digital agencies offer a broader range of services, including paid ads, SEO, and social media management.
How do content marketing agencies measure success?
By tracking engagement metrics, lead generation, sales, and long-term audience growth.
Should I hire a content marketing agency or build an in-house team?
Agencies bring expertise and scale quickly. In-house teams provide deeper brand knowledge. Many enterprises use a hybrid approach.
How important is SEO in content marketing?
SEO matters because it helps people find your content. Without it, even great content can go unseen, limiting long-term traffic and leads.