Search engine optimization has expanded beyond back-end web dev and blogs.
And if you think technical SEO and great content are all you need … buckle up because there’s a whole other world to consider.
Digital PR.
Digital PR campaigns help you build brand awareness, get media coverage, and gain respect in your industry. But they require quality partnerships with the right media outlets, fantastic writers, and a knack for search engine strategy.
That’s why you need digital PR services.
Let’s take a closer look at what digital PR services do, the benefits of using them, and which agencies are the best in 2026.
You might think that digital PR agencies mostly manage your online reputation. And that’s true. But not in the traditional sense (where public relations reps put out fires to protect your brand).😅
Digital PR mostly focuses on creating your brand reputation and building your authority.
And yes, press releases may be part of that sometimes. But the way digital PR services help with brand visibility is mostly by:
The best service providers also manage your backlink profile and track campaign progress with link building software. They report your organic traffic, how many do-follow links you’ve acquired, and what your domain authority score is.
If you work with an ROI-focused agency, like uSERP, you’ll also be able to tie campaigns to revenue. 💰
To piggyback on the above, some of the top benefits of working with a digital PR expert include:
That said, let’s take a look at who you could work with in 2026.
Here are some of the top digital PR agencies in 2026.
Please note that I’ve omitted pricing since most digital PR agencies don’t list it. 🙂
uSERP is the best digital PR agency. 🤩
They specialize in link-building campaigns and guest posting strategies that help you build brand authority.
Instead of viewing digital PR as transactional,they focus heavily on customer relationship management with top sites, journalists, and news sites. Through the years, they’ve built trust with hundreds of authoritative publications that publish quality articles with contextual links written by the uSERP team.
Every client gets a custom digital PR strategy and a content marketing plan. Each plan guarantees placement of links on high-DA sites with strong traffic. 💪
uSERP also fully manages your backlink profile and works with subject-matter expert writers, so content creation is top-notch every time.
When you hire uSERP, you can expect:
There’s no one I trust more than the uSERP team for digital PR and SEO performance.
Nobody.
You can also contact uSERP for support with your content marketing strategy, technical SEO, and AI SEO.
Digital Olympus builds custom digital PR strategies.
They don’t start with SEO like most agencies do.
Instead, they look at your company’s unique business goals and research your industry. After identifying relevant opportunities, they pitch to media outlets.
Their site says they don’t focus much on blog posts. (So likely not the go-to for guest blogging.) But they do mention that they position you as an expert for journalists to quote.
This could be by sending a press release to journalists they trust.
Or by using HARO strategies. (HARO stands for Help a Reporter Out.) This is when agencies submit helpful info via the HARO website. Journalists check this site to find media sources. If they like what Digital Olympus submitted on your brand’s behalf, they could quote you in their next article.
The Smash Digital team also provides quality link-building services. They stress long-term planning, instead of relying on spammy red-hat tactics.
They focus on helping you score quality backlinks from the connections they’ve built. And they also help with AI optimization strategies.
Their site is pretty bare bones. But they mention helping clients get mentioned in Forbes, Canva, and HubSpot articles.
Fatjoe offers a bunch of digital PR and link-building services. The way you work with them is by placing an order for the à la carte service or content asset you need. One might be under $100. While another costs several hundred.
(Most agencies charge by the month or per campaign. And most don’t list their pricing online.)
For example you can order:
They also offer data-driven content writing, design, and video marketing support.
Outreach Monks is a reputable link building and digital PR agency.
The team provides outreach services, acquires quality backlinks, and shares regular reports.
Here’s how their process works:
Every campaign includes reporting and link replacement for up to six months.
They also offer backlink services for agencies and enterprises. So if you happen to run a marketing agency, you can reach out to them for white-label support.
Sure Oak provides comprehensive link building services.
They offer premium, industry-relevant backlinks built on real relationships.
(I know I’ve said this a few times. So, in case you’re unaware, link building can get spammy if you don’t work with trusted professionals. You need a digital PR agency that has put in the elbow grease to build relationships with top publications. Now back to scheduled programming …)
Sure Oak follows a process similar to Outreach Monks. The team also offers other link management services. Like toxic link management and link reclamation.
Go Fish Digital focuses on creating content assets that naturally earn your brand backlinks. (Like those fancy industry reports you’ve read.)
Examples include:
Their digital PR specialists use online platforms to manage relationships with renowned journalists and editors.
Some of their PR strategies include:
So … how do you pick? I mean, the obvious choice is uSERP. 😂
But honestly, it really depends on how you like to work! I recommend getting a feel for the right agency by perusing each of the sites above. Look through their services and reviews. Take a very close look at their case studies.
Are you impressed with who they’ve helped? What results did they achieve? How did those results translate into more authority, traffic, or revenue?
For example, uSERP has tons of case studies you can read on its “Results” tab.
Beyond vetting their sites and case studies, schedule some intro calls. Get a feel for how the team communicates. Do you align with their culture? Appreciate their processes and follow-up style?
Finally, consider hiring them for a trial or a test project. This will give you a clear sense of how they work. Plus, you need to think about digital PR as a long-term approach. This is something you invest in for years. (Don’t worry, it pays off in dividends.) So you want to make sure the team is someone you’ll enjoy working with for years to come.
To sum up:
Digital PR helps you grow your brand, earn media coverage, and boost your authority online.
The right agency can handle outreach, content creation, and link-building so you can focus on your business goals.
Each agency we covered has its strengths, from Fatjoe’s fast, scalable setup to Go Fish Digital’s creative content assets. But if you want a full-service, ROI-focused partner with proven results, uSERP takes the lead. Their team creates custom strategies, manages your backlinks, and helps you turn digital PR into real revenue.
Connect with uSERP and start building authority, coverage, and traffic that lasts. ♥️
What are digital PR services?
Digital PR services help your brand get noticed online. They focus on building credibility, earning media coverage, and forming influencer partnerships. This helps them secure high-quality backlinks that drive traffic and authority.
How do digital PR services work?
Agencies craft compelling stories. They then pitch them to journalists and bloggers and strategically promote the content.
The goal is to earn media mentions, backlinks, and coverage that put your brand in front of the right audience.
Why is digital PR important?
Digital PR boosts referral traffic, strengthens SEO with authoritative backlinks, and positions your brand as a thought leader. This helps build continued trust with leads and customers.
How much do digital PR services cost?
Costs vary widely, from $2,000 to $ 20,000 or more per month. Pricing depends on campaign scope, agency expertise, and your goals.
How long does it take to see results?
Most campaigns begin to show measurable results within three to six months. As media placements accumulate and backlinks take effect, your search rankings and traffic improve.
Digital PR vs. traditional PR?
Digital PR targets online channels, content promotion, and SEO impact. Traditional PR focuses on offline channels like print, TV, and radio. Digital PR is more measurable and directly tied to online traffic and authority.
Can digital PR improve SEO?
Yes. Authoritative backlinks and consistent brand mentions signal credibility to search engines. They help your site rank higher and gain visibility.
How do I choose a digital PR agency?
Pick an agency with proven media relationships, SEO expertise, and experience in your industry. Check their case studies, talk to the team, and see if their approach aligns with your goals.
Who benefits from digital PR?
Nearly any business with online ambitions (startups, e-commerce, tech firms, B2B companies) benefits from digital PR.
How do agencies measure digital PR?
Agencies track earned backlinks, media mentions, referral traffic, and improvements in search rankings.