Whether you have a brick-and-mortar store or a huge online business, you probably have one goal – to drive sales. Every company has to focus on lead generation and conversion, and attracting loyal buying customers is always a priority.
Luckily, this is easily achievable today. Over 3.9 billion people are online, and most of them are looking to find something interesting to shop for.
Just in the USA alone, it’s expected that the number of online shoppers will reach 230.5 million by 2021. This is a huge customer pool that’s just waiting for you to draw their attention.
But how can you make your business stand out online? What can you use to attract attention, generate more leads, and drive sales?
The answer is simple: a quiz that generates leads.
With a good online quiz maker, you can create an online quiz in almost no time at all, and quickly see its impact on your bottom line.
Of course, you can’t just sit down and create an online quiz. This needs to be planned out. If you want your lead quizzes to go viral, you need to give them the attention they deserve.
So, check out the top ways to design a perfect quiz and drive more sales.
Whatever you do, whether you create an online quiz or come up with the next big thing in your industry, you won’t be able to drive more sales if you have no idea who your target audience is.
Most experienced business owners know the importance of knowing your audience, but this is one of the biggest challenges for startups and entrepreneurs.
Think this: You start your business with the idea that it will mostly be women who would be buying your products. You’ve created your customer persona, and all of your marketing efforts are aimed toward attracting women.
However, you still end up with primarily male customers, and your business progresses too slowly because you’re not attracting your actual target audience.
When you know who your actual customers are, it’ll be easier to create an online quiz that will appeal to them.
Learn about your ideal customers’ needs, wants, interests, and hobbies, then make your lead quizzes as appealing to them as possible.
Consumer consciousness, for example, is currently at an all-time high. Young consumers are more interested in how responsible and how eco-friendly your business is.
Just knowing this information about your potential buyers will allow you to attract more of them with your lead quizzes, since you can create trivia quizzes about recycling or biodegradable products, for example.
Based on who your audience is, you’ll be able to create the type of quiz that’s the most appealing to them. Broadly speaking, there are two most popular types of quizzes.
First is the aforementioned trivia quiz, and the second is perhaps a bit more popular one – personality quiz.
Either of them can work wonders, and at different times your business can make use of both.
Using a tool like WordPress Quiz Maker, you can easily create trivia quizzes that are especially useful for startups or when you’re branching out and introducing brand new products to your customers.
As you can imagine, trivia quizzes and other online quizzes are mostly about testing someone’s knowledge about a topic, and they usually have scores or points as results.
As a startup, you can create an online quiz that helps you gather information and figure out how much your audience knows about your niche.
If you’re introducing new products, your trivia lead quizzes can tell you how much your audience knows about your older products. Then, you can advertise any new additions through the quiz.
The more popular type of lead quizzes is the personality quiz. You’ve probably seen numerous examples of personality quizzes from Buzzfeed.
If you’re a clothes retailer, you can easily create “Your Ideal Style That Matches Your Personality” type of quiz and promote your products along the way. You’ll be sure to improve your lead generation and conversion.
If you’ve spent any amount of time online recently, you must have read the rumors about the shortening attention span of humans (especially of internet users). Unfortunately, this isn’t just a rumor.
Internet users don’t want to be wasting too much time on a single thing online. They spend hours just hanging online, but they’re more concerned about the quantity of information they’re consuming, and they want more.
What does this mean for your lead quizzes? In short, it means that you should keep them short.
No one wants to spend half an hour completing an online quiz, especially since most consumers do the quizzes on the go, while they’re standing in line at the supermarket or waiting at the doctor’s office.
It would be ideal if your lead quizzes could be completed within 2 or 3 minutes.
This means that your questions should be nice and simple, nothing too serious or philosophical, and the answers should be light-hearted and humorous.
Keep everything quick and easy, and you’ll see an increase in the number of your quiz-takers and an increase in your sales.
The majority of online quizzes are shared on Facebook. It’s by far the best platform for advertising your lead quizzes and generating more leads.
It isn’t the only platform, however. Social media has come a long way in recent years, and you have access to numerous platforms, Instagram, SnapChat, Pinterest, Twitter, etc.
Use all of your social media channels to promote your lead quizzes for the best results. And if you want to get the best results, be sure to give the best results as well.
As mentioned, your lead quizzes shouldn’t be too serious. They should always be entertaining and light-hearted, so ensure that your quiz results are always positive and shareable.
Include well-meaning textual content, and don’t forget the appealing images and GIFs. If you are using WordPress as your content management system, then the option to create interactive quizzes and surveys becomes available through the use of the WordPress quiz plugin.
If you genuinely want to drive sales, just collecting leads isn’t enough.
Yes, you will draw the attention of numerous qualified leads, and you’ll probably collect a few emails and new followers. But to drive sales, you need to nurture your relationship with all the new prospects after they take the quiz.
To turn your leads into customers, you need to put in a bit more effort.
Send your leads follow-up emails thanking them for their participation. Notify them of other results they could have gotten, and send them links to some of your other lead quizzes.
Consider using a lightbox pop-up on your site to capture attention and encourage visitors to take your quizzes or sign up for more information.
A better & smarter way to do this is by integrating your quizzes with a marketing automation tool.
The integration between the two will allow you to automatically segment the leads into different marketing leads. You can then automate the email marketing process and keep following up with your leads.
You’ll easily be able to close the deal and increase your sales.
With an excellent online quiz maker, you can achieve a lot. Lead quizzes are generally considered to be the hidden gems of digital marketing, and it’s in your best interest to make use of them.
To drive sales with your lead quizzes, you’ll need to:
It doesn’t take much to benefit from an online quiz, so give it a shot and see the fantastic results for yourself.
Author Bio: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.