Struggling to grow your B2B business with limited internal marketing resources?
Choosing the right marketing partner can accelerate results.
But all agencies are different.
You need an agency that aligns with your goals, understands your audience, and can deliver measurable impact. 🎯
This guide breaks down what a strong B2B marketing agency does, the benefits of hiring one, and the top agencies in 2026. I’ll share their specialties, processes, and pricing models to help you make an informed choice.
Let’s take a look! 👇
A B2B marketing agency develops and executes marketing strategies. They specifically design them to attract, engage, and convert business clients.
A strong B2B marketing agency will:
Some B2B marketing agencies specialize in a few services like SEO, content marketing, and digital PR. (Like uSERP.) Others offer full-service marketing, covering everything from ads to organic to influencer marketing. Some agencies also help with conversion rate optimization (CRO) and sales enablement.
Most of the time, working with an agency starts with a call. After you’ve filled in their contact form, they’ll send you calendar dates to book and then login details to join a conference call with Zoom or another platform.
During the call, they might conduct an on-screen audit and let you know what initial recommendations they have. Or they’ll let you know what they offer in detail (e.g., via a pitch deck) and go over their process. (They’ll likely follow the five-step process I listed above. ⬆️)
From there, you decide how involved you’d like them to be and which of their strategies to implement. They might charge by project, by month, or by quarter.
Make sure to bring your current CMO or marketing director to the initial call (or anyone that’s relevant to your B2B marketing strategy) to make sure everyone aligns. You’ll be working together for a while, so it needs to be a good fit.
Speaking of working together for a while, expect connected workflows and an ongoing partnership. B2B marketing never stops. You always need someone in your corner to keep your business growing.
Hiring an agency gives you access to expertise and tools that you might be missing in-house. Even with the best talent on-board, B2B marketing audiences require time and detailed nurturing strategies before they convert. This requires a lot of moving parts that are hard to manage without a full marketing team.
An agency works as an extension of your team so you can focus on running your business. If you have a solid budget and clear goals, you can lean back and leave the strategy and implementation work to the pros.
Some of the top benefits of hiring a B2B marketing agency include:
That said, let’s review the top B2B marketing agencies in 2026. 👇
Here are some of the most trusted B2B marketing agencies you can choose from:
uSERP is the king of digital PR, SEO, AI SEO, and content marketing.
The team runs ongoing experiments to uncover the most successful B2B marketing strategies on the planet.
This includes:
For B2B marketing, there’s no one I trust more than uSERP.
And that’s mostly because the B2B buyer’s journey has become brutal.
B2B buyers are picky. Buying cycles involve multiple decision-makers and they require a lot of proof to build trust with your business. What better way to build trust than to demonstrate your authority?
That’s uSERP’s specialty. Everything uSERP touches has the end goal to make you an authoritative voice in your industry.
The result: Prospects see your brand as the go-to solution before they even talk to sales. 💪
For a long-term B2B marketing partner, no other agency tops uSERP. (Plus they’ve helped major enterprises like monday.com, Nav, and Preply.) You’ll get weekly check-in calls and ongoing ROI reports so you can see the results happening in real-time.
Pricing: uSERP offers custom AI SEO audits, tiered plans for link building, and content marketing plans. Check out their site to peruse plans or book a free intro call.
Codeless offers content marketing at scale for ambitious B2B brands.
One thing Codeless (and uSERP) are famous for is creating massive amounts of customer education for monday.com. This included over 700 blog posts for project managers, product managers, and hybrid teams. Written by subject-matter expert writers.
Pieces ranged from:
If you need a B2B content strategy and lots of high-value B2B content each month, Codeless is a solid marketing partner.
Pricing: Tiered plans range from $8,000 to $24,000 per month. (Custom pricing is also available.)
Victorious focuses purely on SEO, pairing deep technical work with a clear content strategy roadmap.
They start with comprehensive technical and content audits to uncover crawl, indexing, performance, and on-page issues.
Once they have a clear picture, they work on internal linking, site architecture, Core Web Vitals, and structured data.From there, they layer on keyword-driven content optimization, AEO, and link building.
They also support complex site migrations.
Pricing: Victorious SEO offers customized pricing plans based on company size and SEO requirements.
Single Grain blends AI-forward SEO with broader growth marketing. This is great if you want experimentation across SEO, paid, and CRO instead of a content-only play.
They begin with an in-depth, often AI-assisted analysis of your SEO landscape.
They build a data-led strategy on top of this, using AI tools to speed research, ideation, and optimization. Don’t worry, humans own the final strategy and commit to thorough quality assurance (QA).
Depending on your brand’s unique needs, the team might create and run your ads, manage your content marketing, and lead your social media campaigns.
They support industries like SaaS, ecommerce, education, crypto, and blockchain.
Pricing: Pricing is custom. Costs usually sit in the five-figure-per-month range for multi-channel or enterprise-level retainers.
Animalz specializes in thought-leadership and long-form editorial content for B2B SaaS, VC, and complex tech brands.
Their top focus is creating campaigns that highly resonate with your target audience.
They start with deep discovery around your product, audience, and positioning. Then build a content strategy framework with clear pillars and themes with detailed content briefs. After strategy sign-off, they move into structured production with periodic reviews to improve depth and positioning.
Pricing: While pricing isn’t listed publicly, expect a premium. Custom retainers often land in the low-to-mid five figures per month.
Kalungi is a full-service marketing agency for B2B SaaS companies.
They offer full-service engagements with custom designed go-to-market strategies. Your first contract will usually run for six to 12 months and you’ll work with a fractional marketing team.
Each company strategy they design is different. But some of the approaches Kalungi focuses on include: Paid media campaigns, sales enablement materials, and weekly content publishing.
Kalungi also offers pay-for-performance pricing for clients who commit to long-term engagements. With this model, they split the contract into two parts: Fixed and variable. As Kalungi builds and strengthens your marketing over time, the fixed portion goes down and the variable portion goes up.
Buckle up, because this one’s pricey. 👇
Pricing: Full-service pricing depends on how quickly you want to move. Most engagements with a fractional CMO and specialist team start at $45,000 per month.
SmartBug Media is a full-service HubSpot agency.
Their experts set up and optimize your HubSpot hubs so you get a complete, end-to-end lifecycle solution.
Some of their HubSpot services include:
SmartBug Media’s goal is to create a growing marketing funnel for your business that focuses on both inbound and outbound principles.
Depending on your goals, they might create and publish your content marketing assets, develop your website, maximize your paid media, and run public relations campaigns.
Pricing: SmartBug offers packages and retainers based on your specific needs. Public pricing isn’t listed.
TripleDart offers full service marketing for B2B SaaS companies.
Their main services include SEO and content marketing, PPC management, website development and design, and revenue operations (RevOps). They’re also a HubSpot partner and can help you with your initial HubSpot set up.
The team starts by digging into your marketing and your competition to map out a plan that hits your next big milestone. (I appreciate how goal-focused they are from the get-go.) Along the way, they work closely with your team.
They then jump into action with clear 30-60-90 day targets, and learn and iterate as they go. Next, they build a long-term ROI playbook that’s customized to your business.
Throughout it all, they keep you in the loop. You’ll get weekly updates, dashboards, and clear progress reports.
Pricing: Since you can choose services a la carte or opt for full-service, pricing varies. Contact sales for more info.
A strong B2B marketing agency strategizes the best campaigns for your business. They build marketing systems that help you earn authority, rankings, and conversions.
If you want to thrive long-term, you need a B2B marketing agency in your corner.
My advice: Work with an agency with proven results, like uSERP.
Ready to start? Book a call with uSERP now. 💪
How do I pick the right B2B marketing agency?
Look for experience in your industry, a clear plan that matches your goals, and proof that they get results.
What do B2B marketing agencies do?
They handle things like content strategy, SEO, and helping your sales team close deals.
How much does it cost?
It depends on the work you need. Some agencies charge monthly retainers, others project-based fees.
How long before I see results?
Usually three to six months, but B2B is a long-term play. Expect 12 months or more and ongoing maintenance work after (Source: uSERP).
What’s account-based marketing (ABM)?
ABM focuses on targeting a few high-value accounts with personalized marketing and sales strategies.
Can B2B agencies help with lead generation?
Absolutely. Generating leads plays a central role in B2B marketing strategies.
How do agencies measure success?
They track things like pipeline growth, lead quality, conversions, and revenue.