If you’ve ever tried to run your own SEO campaign, you know one all-important truth.
Link building sucks.
Seriously though, it’s the worst. It’s a long, difficult, and involved process that takes a lot of dedication.
It’s also 100% essential to the success of your SEO campaign. So like it or hate it, link building is something that you have to do.
Only you don’t have to do it.
As a business owner, you have a lot of things on your plate. It’s unlikely that you have the time to sit there creating content and shopping it around to high-authority websites relevant to your industry. Which is exactly why link-building services exist.
These companies will do all the hard lifting for you, allowing you to reap the benefits of a successful link-building campaign.
But there are a lot of link-building organizations out there, and they all promise the same thing: To get you to the top of the SERP by engaging in white hat link-building practices.
So, which should you believe?
In this article, we’re breaking down ten of the best link-building services on the market today. We will present you with a list of different options and highlight their specialties and what they can do for you.
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Before we dive into the best companies to supercharge your link-building efforts, let’s go over what link-building is and why you should look outside your organization for it.
Suppose you’re an accountant writing a blog post on tax write-offs for remote workers. Given the global shift to remote work, many people will search for this topic. To maximize visibility, you must include relevant keywords, optimized images, meta tags, and high-quality information to ensure your content ranks well and reaches the right audience.
Without links, no one is going to find that content. Without links, you’ve just wasted your time.
So, why does Google care about these links? Isn’t it enough that you wrote the mack daddy of all articles? Shouldn’t that be enough to appease the Google overlords?
Maybe. But it’s not.
When a site that Google already respects posts a link to your article, it’s basically that site telling Google, “Hey, this blog knows what it’s talking about.” Think of external links as a letter of recommendation handed down from websites — a vote in your favor in the election that is SEO.
Google sees this, and suddenly it’s putting more credibility in what you have to say. That means it will boost you up the search rankings, which will help you generate more organic traffic.
Sounds great, right? There’s only one problem.
Link-building takes a lot of time and effort. You have to identify high-ranking authoritative sites, reach out to generate links, and monitor links to ensure they remain active. Link building software can help streamline some of these tasks by automating outreach and tracking, but it still requires dedicated attention to be fully effective.
One of the best ways to generate links is to write guest posts for authoritative websites and include a link back to your site somewhere in the body of your article. So, add creating content onto that list of things you’ll need to do.
Oh, and you still have to run your business.
That’s why 36% of businesses use a link-building agency or freelancer to run their link-building campaigns.
Unless you have the time available in your schedule to dedicate all this effort toward one aspect of your overall SEO plan, you’ll want to look into one of the services we’ve highlighted on this list.
First up on our list is uSERP, a firm that has proven itself incredibly effective when working for big-name clients like Robinhood, monday.com, Freshworks, frevvo, ActiveCampaign, and Hotjar.
uSERP generates results by using white hat SEO techniques, and stands out from the crowd by offering only the highest-authority (in other words, the most valuable) backlinks.
In fact, the company prides itself on only going after the best websites with the highest domain authority. It then creates high-quality content guest post articles in-house, using an experienced content team worldwide. This includes content planners, writers, and editors.
Their business runs on their relationships with the web’s most respected publications — places like Forbes, BusinessInsider, Entrepreneur and more.
Clients of uSERP report seeing results within two to three months. They’ve been mentioned as the top link building service, according to SFGate.
Page One Power is a fully remote company based in Idaho in the United States. It has been on the link-building stage since 2010.
This agency has a wide range of clients, from very small businesses to Fortune 500 companies. Some of its more notable include Intuit QuickBooks, Hyatt, Lucidchart, and Bostitch.
According to Page One Power, it has served more than 1,000 partners since 2010, creating more than 15,000 links every year.
The secret to Page One Power’s success lies in its link-building standards. It seeks out only quality backlinks from authoritative websites relevant to its clients’ specific industries.
Like any link-building agency worth talking about, Page One Power is committed to white hat tactics. It builds links through guest posting, unlinked mentions, resources, broken link building, and outreach.
Stellar SEO is a large SEO firm that builds custom backlinks and performs link outreach.
The Stellar SEO experience is catered to each individual client. The company will involve you as much or as little as you want. If you want a hand on the wheel, that’s fine. If you want to sit back and allow the Stellar SEO team to drive the project, that’s fine too.
Stellar SEO has been performing link outreach since 2015 and employs a large team that’s committed to using white hat SEO tactics.
The company specializes in content promotion and looks out for opportunities for passive link acquisition. It also offers a blogger outreach services with pay-per-link pricing for smaller clients on a budget.
HigherVisibility is a full-service SEO agency that also offers link-building services for clients.
Its link-building services are a small part of the more extensive SEO strategies that HigherVisilbility uses to increase authority for clients.
HigherVisibility’s link-building standards ensure that all links generated by the company are listed on high-traffic websites relevant to client industries. It then utilizes outreach services, high-end content development, and digital PR to find you the best links possible.
This is an acclaimed and award-winning agency. HigherVisibility received the Landy Award for Best SEO Agency of the Year in both 2017 and 2018, so its no slouch in the digital marketing world.
The link-building strategy used by Digital Current relies on data and trend analysis to identify patterns. This allows the Digital Current team to leverage search engine changes to generate the best possible results.
By consistently staying ahead of the curve with this approach, Digital Current can provide clients with a boost over their toughest competitors. Everyone is out there looking for a high-quality backlink, so you want to hold an edge over everyone else when trying to get listed on relevant sites.
When you purchase link-building packages from Digital Current, you’ll be able to build online authority through content marketing, influencer engagement, link earning scholarship programs, publisher outreach, and the creation of high-end graphics.
Linkology is a company that uses an in-house marketing team to find high-quality websites for links to go on.
All the articles generated for Linkology clients are created in-house and submitted with natural links within the body of the text. These links point back to client websites. Before submitting to any site, Linkology vets them for quality and relevance, so you know you’re getting placement on only authoritative locations.
Linkology uses its articles to create a natural backlink flow, allowing you to generate a high-quality link that most people wouldn’t even see as promotional.
The company chooses a quality over quantity approach, since low-quality links can actually hurt you.
Fat Joe, aside from having a really cool name, is an effective and well known full service marketing agency that also offers link-building services.
What stands out about Fat Joe (besides its name) is that it deals in month-to-month agreements with no commitments. That makes it an ideal link-building solution for startup companies.
Fat Joe performs infographic and blogger outreach to help you get prime link placement. It also
creates local citations with links back to you. This is incredibly important if you’re trying to generate organic traffic in your local service area. The company also keeps a detailed history of all links and citations in case any information changes or updates.
Marketing agencies that don’t offer link-building packages but want to can take advantage of Fat Joe’s white label link-building services. This allows those agencies to outsource link-building to Fat Joe, with all work done under the partner company’s umbrella.
Whitespark is a company that focuses primarily on generating local citations to increase local market penetration.
Local citations are vital for businesses with a physical brick-and-mortar location or marketing to a general area. All of the citations created by Whitespark include the business NAP of its clients.
NAP stands for name, address, and business phone number. It’s not only important that this information appears in many different places to help with local SEO, but the NAP also has to be consistent everywhere. If you have an old phone number on old citations that are still floating around, Google will see that as a red flag.
That’s why all citations created by Whitespark are compiled in a list for easy edits if any information changes in the future.
Whitespark performs an extensive question and answers interview with all new clients to customize a citation and link-building plan to each individual business.
Screaming Frog (another amazing name for a company) is composed of an experienced team of content marketers and online PR professionals who work hard for every client.
The company prides itself on building brands and targeting desired audiences.
The team over at Screaming Frog believes that the entire concept of traditional link-building is archaic. That’s why it focuses on creating synergy that will allow clients to bring in links from prospects.
Screaming Frog’s link-building strategy involves going broad with outreach. The team speaks with bloggers, journalists, and other influencers to generate links that will pay off on the SERP.
The team produces creative content, social media strategies, and interactive materials for clients.
Siege Media is an agency that focuses on content link building.
The in-house team at Siege Media creates materials personalized to suit each client’s unique branding and narrative voice.
It can do this by performing in-depth research on each new client. This helps Siege Media create quality content that it can then shop around. When it’s time to shop around, it reaches out to the many connections it has made with webmasters and journalists.
One thing to note is that Siege Media doesn’t give you a concrete number of links right from the get-go. Rather, it provinces clients with a range goal for links that it intends to generate and measures actual progress against that number.
Link building is a bit of a good news/bad news situation.
The bad news is that it has to be done. It’s too important to a well-rounded SEO strategy and trying to get ranked with your brand’s content without it? Virtually impossible.
The good news is that you don’t have to be the one who does it.
The ten services we’ve listed here are some of the finest link-building companies. But there’s no one-size-fits-all approach to finding the right link-building partner. That’s why we encourage you to do your research, compare what each service offers against your needs as a company, and determine which one will help you generate links that will propel you up the search engine ladder.