According to Internet Live Stats, about 6,912,000 blog posts are published per day. In order to make your blog stand out from the crowd, you’ll need to be strategic about how you will drive your business in the future.
This article will provide you everything you need to start blogging as a business and the right ways to grow your blog into a source of traffic and income. I’ll help you to find the answer to these questions
- What is blogging as a business and how to create one?
- How to make money blogging?
- What are the ways to build an effective business blog?
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Table of Contents
What is a blogging business? And how to create one
1. What is a blogging business?
Blogging refers to writing, photography, video, and other media that are published online. In the early stages, a blog was considered a personal blog or journal for individuals to publish diary-style entries. For that reason, blogs tend to take on a personal tone with informal language which helps the writer to get a deeper connection with the audiences.
Unlike a business website which normally does not engage its audience and rarely changes the core content, a blog often allows readers to commend and join in the conversation as well as update the content frequently. That’s why communities of all sizes sprung up around popular blogs.
In parallel with the expanding of your community and you becoming an influencer among your audiences, you’ll be able to inspire or guide the actions of your group. By that I mean you have built the power to affect the purchasing decisions of others. It’s the goodwill of your readers that creates the “Business potential” for your blogging site.
2. How to start a blogging business?
You’ll need to go through 3 steps to get your blog up and running. First, we are going to focus on building the foundation of your business.
Here’s a step-by-step guide for you to start blogging as a business:
1. Pick your niche.
2. Choose a blogging platform.
3. Pick a domain name and template.
Now let’s get into detail!
Pick your niche
A blog niche is a specific topic you’ll write (or create other types of content) about on your blog. Blog niche plays a vital role in the success of your blogging business. It helps determine your target audience to easily narrow down your topics and focus on the proper customer portfolio. More importantly, a blog niche can keep your business on the right track as you plan out your editorial schedule and overall business as well as marketing strategies.
Here are several ways that you can use to determine your blog niche:
- Choose your niche based on a specific location: Narrow your niche down to an exact area such as city, district, or even your neighborhood. This way, beating your competition comes down to being a leader in your space.
- Find a specific segment within a larger category: It’s the process of dividing your target market into smaller, more defined categories (for example: traveling by bike or eCommerce platform…).
These kinds of niches are too small and specific for big businesses to get in. However, it segments customers and audiences into groups that share similar characteristics such as demographics, interests, needs,… which is perfect for your blogging business.
- Deliver your content in a different style or voice: The tone and style of your writing set the stage for your content. Apparently, they bring a huge effect on your reader’s emotion. You can choose a tone or style depending on what topic you’re in (informal, highly technical, businesslike, or casually conversational communication…).
- Compete with quality (in-depth posts on a topic that no one else is willing to do): If you have a deep understanding of a particular topic or industry, it’d be a great advantage for your blog. Creating an expert reputation for your site not only helps to gain trust from the audience but also increases brand awareness for your business.
Choose a blogging platform
Finding a suitable platform to build your blog is indispensable to start blogging as a business. Why? Because a blogging platform is a software or tool that allows you to create, organize, and publish written and visual content online in a blog. In another word, a blogging platform is the “management center” of your website.
There are thousands of different companies that provide free or paid services for publishing or hosting a blog. They can be divided into two types: hosted or self-hosted platforms. Some of the popular names are WordPress, Shopify, Squarespace, Wix, Weebly…
Each hosted platform is an all-in-one package. When you use a hosted platform, the company will handle everything for you (Hosts your site, provides necessary tools, fixes bugs, updates security & softwares …). This can help to reduce the maintenance burden for your business. One of the biggest disadvantages of hosted technology is the inherent restrictions on customization and functionality since providers won’t allow its user to tweak their source code in any way.
Here are some suggestions for hosted blogging platforms:
On the other hand, a self-hosted or open-source platform allows the original source code to be freely available for anyone to view, modify and contribute. For that reason, you can customize every part of your website just like you want.
Besides, self-hosted platforms are also free to download and install. However, using an open-source platform requires a certain amount of technical experience. This could be an obstacle for those who don’t have any.
Here are some suggestions for self-hosted platforms:
Choose a host, domain name, and template
Once you’ve chosen your blogging platform, you need a host, a domain name to get your blog online and start to build the appearance and the back-end of the website. You can buy it from your platform’s provider or a hosting company such as Hostinger, Bluehost…
It’s quite easy to get a new theme for your site from the marketplace of your website builder. For example, WordPress has more than 5000 templates, both paid and free for you to choose from. You can also create your own theme from scratch with this platform.
How to make money blogging
There are various ways that you can monetize your blog. Depending on your level of blogging and what your niche is, you could pick the methods that matches your style:
- Ad networks.
- Selling digital products.
- Affiliate marketing.
- Consulting Services.
Let’s get into detail:
1. Ad networks
One of the most common ways to monetize from blogging is working with an Ad company. Once your blog reaches a certain amount of views, you can create an account and allow Ads displayed on your website. When a visitor visits your website and clicks on ads, you will start making money. This might be the best method for beginners since it’s quite easy to use and gives you recurring income.
The following picture describes the process of making money from your blog with Ad networks
Here is a list of Ad networks for you to choose from:
2. Selling physical or digital products
Selling physical products that are related to your content is also a good option when it comes to monetizing blogging. Many bloggers choose to establish a presence on an eCommerce platform then create their own online store and start selling. For example, if your blog is about traveling the world, you could sell T-shirts displaying a map of a cool destination written in your blog.
If you have skills or advice to offer, another option to make money from your blog is selling digital products such as ebooks, video tutorials, courses, or workshops. However, this is not an easy option. In order to make it work, you need to be able to show you’re extremely good at what you do, or that your content has proven to be incredibly valuable.
3. Affiliate marketing
Affiliate marketing is recommending the service or product of another company in exchange for a commission. To be more specific, you will include a link in your content to a product or service on another site, when someone buys from your link, you’ll get the commission.
Here are some of the popular Affiliate marketing marketplace that you could join:
4. Consulting services: Coaching
You can create self-guide teaching materials such as videos, ebooks, related documents, etc which allows the audience to proceed at their own pace. However, this method requires a lot of effort since you need to invest a significant amount of time and resources to develop your own curriculum.
Tips to build an effective business blog
In this part, we will be focusing on how to operate your blog effectively. Below are a few tips for optimizing your blog and attract more audience
1. Strengthening your SEO
SEO or Search Engines Optimization is the process of making your website more friendly with search engines such as Google, Bing… so the customer can easily find your blog when searching for the relevant topic.
Without SEO, no one is going to find your website online. Hence, it’s critical to strengthen SEO for your blog. Choose keywords for all content you produce, and ensure it’s prominently featured in page titles, headers, alt tags, images, and so on. By doing this, you’re increasing your opportunity to rank higher in search engines which results in more site traffic and customers.
If you wish to know more about how to improve your SEO, check out 7 Easy SEO Tactics Even a Total Beginner Can Do
2. Optimize for mobile & speed
According to thinkwithgoogle, 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. If you want your audience to stay on your website so you can convert more, optimizing your blog for mobile devices is a must.
Besides, website performance or site loading speed is also an important element that search engines use to rank your site online.
The most effective method to speed up your website is choosing a blogging platform that provides tools to cut off the unnecessary part in the loading process.
For example, Squarespace allows its users to apply to Google AMP which speeds up webpage load times by as much as a second of total load speed. Thus, this will significantly reduce your page load time and bring a great experience for your audience.
3. Adding call-to-action buttons in your article
Call-to-action (CTA) buttons are the buttons you use on your website and on your landing pages to guide users towards your goal of conversion. Some of the common CTA examples are:
- Add to cart buttons
- Free trial sign-up buttons
- Download buttons
- Buy Now buttons
It’s one of the best ways to navigate your reader into purchasing from your site. However, it’s no good if you place it inappropriately. Make sure that your CTAs are relevant to your content and do not make your audience feel uncomfortable.
That’s everything you need to know to start blogging as a business. From preparing the foundation of your blog such as choosing a niche, a blogging platform, a domain name to finding the possible ways to earn money and build an effective blogging business.
Blogging as a business is much more challenging than it’s often made out to be, but the potential is endless. It will not be an easy road to go through but if you know where to go and be consistent with what you choose, you’ll get there.
I hope you find what you’re looking for in this article. If you need a powerful tool to instantly export your content to any website without a mistake, Wordable is the perfect choice for you. With Wordable, you can save yourself hours of editing and publishing your blog so you can focus on making money for your blog.
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