5 Reasons Your Marketing Needs Content Curation

March 8, 2021
Erica Sunarjo

Do you struggle to create enough content to keep your audience engaged? We suggest you tweak your current content marketing strategy a bit and make content curation a part of it.

Let’s face it. No matter how loyal your customers are, they don’t want to consume brand-related content seven days a week. They want you to provide more diverse and valuable content.

If you leverage content curation for your content marketing efforts, you will meet your customers’ expectations and make your brand a success.    

Here are five reasons why your marketing needs content curation.

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What Is Content Curation Exactly?

Before we start talking about the benefits of content curation, let’s define the term first.

Content curation is a multi-stage process that includes gathering, compiling, and sharing the most interesting and relevant content related to a specific topic, niche, or industry.

Add More Value to Your Target Audience

What topics do you cover in your emails and social media posts? Do you talk about your brand all the time? Sooner or later, your target audience will get bored with your content. Eventually, it will result in a high unsubscribe rate.

But if you revisit your strategy today and leverage content curation, you will add more value to your readers. You will increase engagement and achieve outstanding results in the long run.

Let’s consider an example. Imagine you sell vegan desserts and sugar-free snacks.

What will happen if you publish social media posts about the benefits of your products on a daily basis? In a week or two, your followers will lose interest in following you online.

And what will happen if you change your strategy? What if you start discussing the vegan food industry news and the scientific studies related to sugar consumption? You will turn your social media account into a source of valuable content and attract more followers.

Content curation will benefit both of you: your brand and your customers.

Become a Thought Leader in Your Niche

Competition among new brands is getting more and more intense. Even if you design a great product and create good content, there is no guarantee that your brand will get noticed.

To achieve success, you should make people trust you. You should use content curation to become a thought leader in your niche.

Melanie Patterson, a content marketer for a company that provides dissertation writing services review, says:

“If you share and discuss breaking news with your customers on a regular basis, you will convince them that you are a true expert in your field. Besides, you will build a highly supportive community – that will benefit your company in the long run.”

Here is what you should do to become a thought leader:

  • Keep your finger on the pulse of emerging trends – be the first one who shares the good and bad news with your target audience.
  • Feel free to express your thoughts and ideas regarding current events and issues. Use facts and reliable data to support your statements.
  • Inform your customers about the most important changes that take place in your niche. Provide explanations on how these changes may affect them.

Let’s consider an example of how well-known brands use these tips in their practices.

Payoneer is a payment system that is popular among small business owners and freelancers. Recently, the company shared an article that explains how Brexit will impact small businesses. The article was written by a Payoneer’s regional VP but was published in Forbes.

Tweets like these make followers believe that Payoneer has authority in the field and that company do really cares about its customers and strives to keep them well-informed.

Payoneer tweet

(Image Source)

Connect with Influencers in Your Niche

Influencers can help you to take your business to a brand new level. Therefore, you should use every opportunity to connect to influencers in your niche and make a good impression on them. And guess what? Content curation works perfectly for this purpose.

Simon Wilson, an editor of the paper writing service review website, says:

“Share influencers’ content, tag them, and you will be on their radar. You will bring more traffic to their websites, blogs, and social media accounts, and they will appreciate that a lot. The influencers will become more loyal to your brand and more open to collaboration.”

Stay in touch with influencers. Choose the best time to email them and discuss their recent publications and recent industry events. It will help you increase your thought leadership credibility and make people trust your brand.

Ease Your Work and Save Your Time

Do you have a small content marketing team? Is it challenging for you to produce enough content to fill your editorial calendar?

If you master the curation game, you will take your marketing strategy to the next level. Content curation will ease your work and save you time and money. It’s easier to find a relevant article online and retweet it rather than to write a new article from scratch, isn’t it?

Another great thing about content curation is that it can positively influence your productivity. Since content curation will free up your time, you will be able to focus on more important tasks and create more high-quality content.

Let’s say you used to create seven pieces of social media content per week. If you leverage content curation, you will have to create only four social media posts from scratch. If you put all your time, knowledge, and efforts into crafting not seven but four posts, then chances are you will deliver better results.

Does this sound exciting to you? You can walk the extra mile and ease your work even further. You can use the best assignment service and content curation tool to delegate the most tedious part of your job and focus on creating the most valuable and important pieces of content for your brand.

Share Diverse Content

Modern content consumers are picky. They will not follow your brand on social media if you offer them only one type of content.

For instance, if you create remarkable “Before and After” Instagram posts, that’s great. But it’s not enough to engage users. You should add videos, memes, infographics, and other types of content to maximize your marketing efforts.

Content curation is a great tool for making your content strategy more diverse. Here is how you can use it.

Let’s say you know that your target likes infographics, but you don’t have enough resources to design this type of content. You can find relevant infographic online (infographic created by other publishers or researchers) and share it with your followers on social media.

Just keep in mind that you must tag a content creator or add a link to the source.

sample where creator is tagged

(Image Source)

Wrapping It Up

Content curation can benefit your brand in multiple ways if used right.

So don’t hesitate to take the next step and revisit your current marketing strategy. Leverage content curation to boost your marketing and branding efforts and reach a wide target audience.

The rules of content curation game are simpler than they look. Besides, there are many content curation tools out there that you can use to find content that is worth sharing.

We hope this article will inspire you to update your content marketing and help you achieve outstanding success.

Erica Sunarjo
Erica Sunarjo is a professional writer, translator, and editor with a Master's degree in Marketing and Social Media. She writes thought-provoking articles for publications in a variety of media. Even though she is an expert in numerous fields of business, Erica is always dedicated to learning new things. She actively visits conferences and takes online classes to keep her mind open to innovative ideas. Please, add her on Facebook and LinkedIn.

About the Author

Erica Sunarjo
Erica Sunarjo is a professional writer, translator, and editor with a Master's degree in Marketing and Social Media. She writes thought-provoking articles for publications in a variety of media. Even though she is an expert in numerous fields of business, Erica is always dedicated to learning new things. She actively visits conferences and takes online classes to keep her mind open to innovative ideas. Please, add her on Facebook and LinkedIn.