Are you looking for a content marketing course that will help you learn unique marketing skills?

There are a lot of content marketing courses out there and most courses seem as if they have all the information that you’ll ever need. But which one should you choose?

The only way to find out if a content marketing course lives up to its reputation is to study it. Going through tons of content marketing courses can be time-consuming. Not to mention, it is also tiring. In the end, you’ll waste your time and energy.

The good thing is: We have gone through such courses, and we know which course might be suitable for you. Each course listed here offers you something unique, which can add some value to your overall skill set.

This article will list out five courses that cover all the aspects of content marketing. Let’s dig in.

When Should You Go for A Content Marketing Course?

According to a study that was conducted in 2019, 60% of internet marketers waste their time doing unnecessary tasks.

If you are not keen enough while learning a new content marketing course, you might fall into that category.

Why’s that?

Well, maybe you are enrolling for a course that won’t add any value to you. Needless to say, you might be a guru when it comes to content marketing.

Here are some of the reasons why you should learn a new content marketing course:

• If you need a certificate to progress to the next level in your career, signing up for a new content marketing course might be beneficial.
• From time to time, your workload might require some certain skills that you haven’t learned yet. A content marketing course might equip you with such skills.
• If you are planning to change your career to content marketing, signing up for a content marketing course can be a good start for you.
• A content marketing course can also come in handy if you have a lot of time on your hand.  

Our Top Five Content Marketing Courses

#1- Google Fundamentals of Digital Marketing (Free)

Fundamentals of Digital Marketing is a beginner-friendly course, which might be suitable for you if you want to learn the basics of digital marketing. This course has short videos that take you through different digital marketing concepts.

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All videos have subtitles and can be watched at different speeds. After watching a video, you can do a quiz to gauge whether you understood a certain concept or not. Different digital marketing notions are explained using real-life scenarios, making it easier for you to understand what is being taught.

Moreover, most lessons have external links to further resources. While these links are handy, some of them open up to pages that give you a 404-page error. Google Fundamentals of Digital Marketing also packs 26 modules, which are categorized into seven different groups.

Those modules cover all the aspects of digital marketing. Examples of such aspects include:

• Content marketing strategy
• Search engine optimization (SEO)
• Social media marketing
• Mobile optimization
• Display advertising
• Email marketing
• Using videos in marketing

Want to know the best part?

You don’t have to cover everything in this course. You can choose the modules that you are interested in the most.

If you learn everything in this entire course, Google will reward you with a certificate. However, you have to do a final test and pass it to achieve the certificate.  Since this is a free digital marketing course, you won’t pay for the certificate.

Now here’s the rub:

This course only introduces you to digital marketing strategy, concepts and tools. It doesn’t give you an in-depth analysis of such tools.

#2- Hubspot Content Marketing Certification (Free)

Hubspot Content Marketing Certification course takes you through 12 different lessons, using 56 videos. It also has 11 quizzes that help you understand content marketing ideas. This course puts a lot of emphasis on marketing strategy, storytelling, content distribution, and content analysis.

These are some of the lessons that you’ll learn:

• The power of storytelling
• Building a content creation framework
• Planning a long term content marketing strategy
• Generating content ideas
• Creating quality blog content for your audience
• How to use blogging to rank #1 on Google
• Extending the purpose of your content through repurposing
• Building a guest blogging strategy
• How to promote content
• Measuring and analyzing content
• Marketing via videos
• Creating topic clusters and pillar pages

Hubspot Content Marketing Certification covers all the aspects of content marketing. It teaches you how to use storytelling to connect with your audience and manifest your brand’s mission. With this course, you can learn how to create an organized system that makes it easier for you to generate content in a structured manner.

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Based on your organization’s needs, you can create a step-by-step system that guides your teammates when they are creating new content. Everything from researching keywords to publishing new articles becomes a piece of cake.

Since content marketing is a long-term game, you have to create a long-term plan that keeps you and your teammates on the right track. This course has information that helps you make long-term plans that will give you a high ROI.

Furthermore, Hubspot gives you an insight into different methods that they use to rank higher in multiple search engines. You’ll learn how to optimize your blog for Google rankings and how to implement different SEO tactics.

If you are looking for something that gives you an in-depth analysis of all aspects of content marketing, this might be a suitable course for you.  

#3- Content Strategy for Professional Specialization by Northwest University (Free)

Content Strategy for Professional Specialization by Northwest university is a series of related content marketing courses that helps you improve your digital marketing skills. This specialization course bundle features five different content marketing courses. While you can enroll in one course, it is advisable to study everything that is included in this specialization bundle.

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Here are some of the courses that are included in this bundle:

• Content Strategy for Professional Specialization: Engaging audiences
• Content Strategy for Professional Specialization: Managing content
• Content Strategy for Professional Specialization: Expanding your content reach
• Content Strategy for Professional Specialization: Ensuring your content’s impact
• Content Strategy for Professional Specialization: Capstone project

In the Engaging Audiences course, you’ll learn how to implement strategic techniques that engage your audience in a smart way. You will also know how to use media, pictures, videos, and social media to provide information that is insightful to your audience.

The Managing Content course shows you how you can outsource content. You will also learn different methods that will allow you to manage published content.

The third course—Expanding Your Content Reach—has insights that teach you how to expand your internal and external audiences. It has different concepts that enlighten you by giving you information on how emerging trends can be used to increase your organization’s influence.

Visual communication can be used in any piece of content to make it more attractive. Due to this, the fourth course of this bundle offers you different lessons that equip you with visual communication skills. It has information on how to use different fonts and colors to resonate with certain audiences.

Here’s the best part:

After equipping yourself with those skills, you can do a project to test your overall performance. This project is known as the Capstone Project. It is based on a fictional web start-up travel guide. While this project is fictional, it simulates things that happen in real-life.

#4- Blogging for Business by Ahrefs (Free)

This content marketing course might be appropriate for you if you want to learn new SEO tactics. It is a comprehensive course that covers 10 content marketing lessons. Here’s a quick overview of the different lessons that are offered by this course:

• The compound effect of content marketing
• Two major strategies of growing a blog
• How to analyze the traffic potential and ranking difficulty of a keyword
• How to find great content ideas with great business values
• How to optimize your article for a target keyword
• How to create great content that promotes itself
• How to create link-worthy content
• How to promote your content and make it rank high in Google
• How to build backlinks to your blog content
• How to build links and promote content via blogger outreach

Blogging for Business by Ahrefs has detailed instructions on how to turn a blog into a business. It starts off by teaching you the fundamentals of blogging. For instance, it shows you how you can publish high-quality content that has a steady upward growth. Instead of publishing too many articles, you can focus on SEO and creating content that resonates with your audience.


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What’s more, you ask?

This course shows you how to analyze different keywords and use them in articles to secure top positions in SERPs. Analyzing keywords gives you information that helps you create high-quality content. You can know the monthly search of certain keywords, the keyword difficulty, and the best keywords to include in your content.

It gets better.

Blogging for Business by Ahrefs has bonus interviews that feature some influential minds. These interviews feature Noah Kagan (founder of AppSumo), Ramsay Taplin (The Blog Tyrant), and Bryan Harris (List Building expert).

# 5- Copywriting for Beginners By Skillshare (Paid)  

Created by Jesse Forrest (a copywriting veteran), Copywriters for Beginners is a course that answers all the questions on how to write a basic copy without being cheesy. Jessy Forrest is a well-known copywriter who has worked with some big companies such as Disney, Sony, JP Morgan, and Chanel.


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This copywriting course features 17 lessons, which are taught using videos. These are some of the lessons that are offered in this copywriting course:

• What is web copywriting
• Content writing vs copywriting
• How to understand your audience
• How to speak their language
• Tips for writing the web
• Ultimate clarity: The 5 Seconds rule
• How to write headlines that get attention
• How to write meaningful subheadings    

Now, that’s just the tip of the iceberg. This course has more lessons that give you insightful copywriting information. Jesse Forrest starts off by teaching you the basics of copywriting such as the difference between content writing and copywriting. He goes further and gives you information that will help you relate to your copywriting audience.

Jesse also shows you how you can use certain words/phrases to attract a bigger audience. As if that’s enough, he goes deeper and discusses the ins and outs of web copywriting. You’ll learn how to write catchy headlines and subheadlines.

There are some lessons that give you information that will help you turn boring copywriting content into irresistible content. What more could you ask for?  

And another thing.

This copywriting course teaches you different ways that make it easier for you to gain your visitors’ trust.

Conclusion

Content marketing is an evolving field. The tactics and techniques are also changing. So, you have to move with the tide if you don’t want to be left behind.

The good thing is: The courses listed in this article will equip you with all the necessary skills required to make you successful in the content marketing field.

You’ll learn how to connect with your audience and how to use different techniques to market content on social media and search engines.

Which content marketing course impressed you the most? Leave your favorite content marketing course in the comments below.

Kevin Kessler

Kevin J. Kessler is a published author of five fantasy novels, a professional wrestler, and a puppeteer (not all at the same time). Kevin is a content writer at Codeless.

https://getcodeless.com