Are you a business owner looking for a platform that can help you add revenue and convert more leads?
If so, you have most likely come across HubSpot and Salesforce, two platforms that can do just that. The question is, which one is right for you?
In this article, we’re going to give you a complete overview of HubSpot vs. Salesforce. We’ll take a look at what they have to offer, their price tags, target market, and more. After reading our guide, you will have a clear idea of which platform can better suit your needs.
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What Does HubSpot Offer?
HubSpot is inbound marketing and sales software founded in 2006 in Cambridge, Massachusetts. It has four essential hubs: The Marketing Hub, Sales Hub, Service Hub, and the CMS Hub. Some of their services include:
- Sales pipeline mapping
- Content creation
- Social media sharing
- Performance tracking
- Workflow automation
This platform comes with a free Customer Relationship Management (CRM) service.
How Much Does HubSpot Cost?
HubSpot has a wide range of pricing plans starting from as little as $45 up to $180 per user.
HubSpot offers five main products. If your goal is to capture leads and turn them into customers, you might opt for the Marketing Hub option. If you want to focus on closing deals faster and organizing your data, Sales Hub is the way to go.
If your focus is on optimizing your customer support, however, go for the Service Hub. All come in three different packages: Starter, Professional, and Enterprise.
HubSpot recently added a new product – Content Management System (CMS) Hub. You can use it to create a highly optimized, powerful website. This product only has a Professional and Enterprise offer.
If you are looking for an all-in-one option, they offer a bundle ranging from $50 up to $3,200 per month. It includes all products listed above.
What Does Salesforce Offer?
Salesforce is a cloud computing Service as a Software (SaaS) platform founded in 1999 in California. It focuses on Customer Relationship Management (CRM) services.
It’s highly customizable software with an extensive number of add-ons for tracking sales, marketing, customer service, and more. They work on an integrated platform called Customer 360. The aim is to use available tools to provide a 360 view of the customer.
How Much Does Salesforce Cost?
Salesforce offers more than a dozen plans depending on your needs, business type, and size. Each comes with its own price tag that ranges from €25 up to €300 per user, per month.
Some of their plans include Small Business, Sales and Service, Marketing, Analytics, Integration, Industries, Employees, and others. Each program is tailor-made to satisfy a specific business aspect.
You should know that even though the website prices are broken down on a monthly basis, you are obliged to commit to a yearly contract.
How Do HubSpot and Salesforce Perform in Terms of Customer Relationship Management (CRM)?
How HubSpot Handles It
Here are some of the basic features HubSpot’s free CRM package offers:
- Contact management
- Content website activity
- Deal and task management
- Social and email interactions for tracking leads
HubSpot’s CRM is free, and it allows you to have up to one million contacts. However, being free comes with some downsides. Their analytics are quite limited. If you want access to a full analytics platform, you must upgrade to Sales or Marketing Hub.
How Salesforce Handles It
CRM is at the core of Salesforce. There are hundreds of Salesforce integrations that extend its service capabilities. Some of its key features include, but are not limited to:
- Opportunity management to funnel leads through a sales pipeline with robust analytics software.
- Account management lets you lead sales progress from start to finish.
- Task management allows you to manage schedules for your sales team.
- Case management expands your customer support to social media and helps you increase customer engagement.
How Do HubSpot and Salesforce Perform in Terms of Customer Support?
How HubSpot Handles It
If you need support, the first place to look for an answer is in their database. It is full of articles and resources where you can find the answers you need. You can also email and contact them by phone.
Unfortunately, support isn’t available to customers using free CRM software. If you are one of them, you will have to reach out to Facebook or other places with a HubSpot community present.
How Salesforce Handles It
Salesforce has excellent customer support, but it doesn’t come for free. It’s one-on-one support that offers a self-help library as well. Their phone call support functions great worldwide and has special numbers for different countries.
How Do HubSpot and Salesforce Perform in Terms of Automation?
How HubSpot Handles It
HubSpot’s automation solution is extremely powerful, and it is perfect for large businesses. You can set up powerful workflows with a simple interface. You can put lead nurturing on autopilot, set up webhooks, copy values, score leads, and much more.
How Salesforce Handles It
Salesforce has its own AI software called Einstein, which can help you save time by performing various tasks. You can take lead contacts or install a smart bot to answer clients’ questions. Einstein can also do predictive analytics as to which leads are most likely to convert.
HubSpot vs. Salesforce: Which One Is Right for Your Business?
Small Businesses and Startups
If you’re a small business, you might want to opt for HubSpot’s free CRM and Marketing service. With Salesforce, you must sign up for a full year of service. This can be risky if you’re just starting and want to plan your budget carefully.
Medium-Sized Businesses
If you’re a mid-size business, tracking down analytics will be essential to keep your workflow going. Salesforce would be the best choice for you as it has detailed analytics software.
Enterprise-Level Businesses
If you own an Enterprise-Level Business and have enough time to master Salesforce’s powerful software, go for it. Salesforce is mainly oriented towards large-scale enterprises.
Two Powerful Solutions for Your Business
In this article, we had a showdown between HubSpot vs. Salesforce, two powerful CRM platforms. We explored what they have to offer in terms of CRM, Customer Support, and Automation.
After careful consideration, we declare Salesforce a winner in terms of CRM and Customer Support. However, if your main goal is inbound marketing with a stable CRM system and powerful automation tools, HubSpot is the way to go.
