Blogging for beginners can be challenging owing to the many misconceptions about the practice throughout the years. It started as a way to document and publish one’s thoughts, feelings, and ideas— an online diary, if you will. However, as time went on, blogging evolved into a much more valuable marketing tool.
Blogging is one of the most effective marketing strategies to gain visibility and exposure for your brand. Those who are just getting started may encounter some common myths around it. This article will unravel ten misconceptions related to blogging to guide newbie bloggers in the right direction.
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Table of Contents
MYTH #1: You have to be a skilled writer
Many people believe that to have a successful blog, they must have quality writing skills or years of experience. Not true! One does not need an English degree or years of serious writing practice to be an expert blogger. The best bloggers may not necessarily be the best writers, but they are the best at communicating key messages.
Blogging is about conversing with your audience in a relatable and relevant manner. It does, however, help to have a knack for writing, and the more you write, the better you get at it. Blogging is about building a relationship. It is engaging with your audience to boost trust between both parties.
MYTH #2: You don’t need to brand your blog
Branding is everything. It’s one of the reasons why certain blogs are more popular than others (besides good content). Good branding lies in details. For example, choosing a good name for your blog along with a good logo can help your blog stand out.
There’s no question about the importance of a blog name. However, a mistake that most bloggers make is not having a good logo for their blog. A logo is your visual identity and it represents you where words can’t. Designing a logo doesn’t have to be an expensive affair. You can use a simple logo maker to build a great, professional-looking logo for your blog.
MYTH #3: More traffic means more money
This myth is another mark on the importance of quality blogging. Various factors determine the quality and quantity of traffic your blog can get, but credibility is one of the biggest. Profitable blogging attracts more visitors and builds loyalty.
If people view you as an uninspired blogger, gaining traffic does not make much of a difference. If people see you as a credible and authoritative blogger who shares valuable content, chances are, you will gain much more than just search traffic. You will build a following, subscribers, and, best of all, committed readers. This can come in handy if you want to build a business or monetize your blog in the future.
The secret to building a successful blog is to attract a loyal and engaged audience.
MYTH #4: Blogging does not impact a business
If you have an existing business, then you must explore the impact of maintaining a solid blog (if you don’t have one already). In this digital age, most people learn about a business through content pieces instead of typical ads.
Company blogs help create resourceful information about your brand, educate readers on other relatable topics, and ultimately generate leads for your business.
According to statistics from Hubspot, businesses that blog over 15 times a month receive five times the amount of traffic than companies that do not. Additionally, blogging once or twice a month can generate up to 70% more leads for B2B companies. Not too shabby, huh?
MYTH #5: Success is in the comments
Comments are a standard benchmark for success among bloggers because it is seen as proof of visibility and appreciation. The thinking is for a blog post with more comments, the more significant the accomplishment; a blog with no comments is failing. This logic could not be further from the truth.
If a blog post does not have comments, it does not necessarily mean that it made no impact. Not every person that comes by a valuable blog feels the need to leave a comment. Vice versa, a blog with several comments does not automatically suggest that the content is reliable.
Comments allow the blogger and the audience to connect, making it an excellent tool, but they should never measure the overall success of a blog.
MYTH #6: Longer posts do not lead to more traffic
Many bloggers believe that readers have a short attention span and will not stick around on long-form blogs. This is false. Publishers are noticing a growing interest in in-depth content.
Writing longer posts gives you the ability to address a topic from multiple angles, add examples, and give your users all the relevant information they need in a clear, concise manner. Google appreciates websites that help users. So, if you create content keeping the end-user in mind, Google will reward you with better search result rankings.
Ultimately, traffic comes when you authentically and uniquely express your ideas. This isn’t about just adding words to an article but by genuinely being meaningful.
MYTH #7: Traffic immediately comes after posting a blog
There are hundreds of thousands of blogs being posted on the web every day, so the chances of your brand new blog receiving copious amounts of organic exposure are slim. Traffic does not effortlessly come at the drop of a hat. You have to consistently optimize your blog with fresh and relevant content to obtain traffic and visibility in this vast crowd.
To reach your audience, construct a plan to make your blog known. Below are some standard and effective ways to market your blog:
- Share it on various social media platforms
- Use relevant hashtags on social media posts
- Select specific keywords for which you want your blog to rank for
- Share useful content
- Include images and videos in your blog to make it more engaging
- Consider off-page SEO techniques like answering questions on Quora and Reddit
- Collaborate with other bloggers
Gaining search traffic requires effort, but the results are worth it. A standard blogging expression states, “If you build it, they will come.” But that is not entirely true. Instead, it ought to be, “If you build it, build some more, and keep building it, then, they will come.”
MYTH #8: You can write about anything you want
Free expression is an important aspect when it comes to blogging for beginners. It is essential in most kinds of writing, regardless of experience. However, there is more to the art of blogging than simply writing about whatever you feel like.
Think of your blog as a publication that caters to a particular audience. When you are choosing a subject for a blog, you must also consider your readers’ interests. What are the topics that have been trending lately? What are popular fields and interests that people would like to learn more about?
If you want people to reach your blog, you have to write what they want to read. Your content must be helpful to your audience. Only then will you have a successful blog.
MYTH #9: You have to market on every social platform
Just because several social media platforms exist does not mean you need to use all of them to market your blog. Each platform has a specific audience, and your blog topic would be appreciated on some more than others.
Instagram caters to a more visual audience. Twitter is the home of trends and entertainment. A tweet about a movie review would do wonders on that platform, where you can share your unique point of view and converse with other like-minded viewers. A blog about the latest fashion trends would be more suited for Instagram, where you can post attractive images with an array of hashtags.
Instead of marketing your blog on every social media website, choose the ones that fit best with the topic you have chosen.
MYTH #10: Blogging is a dying art
Every year, there is talk across the web that blogs are dying. As the years go by, there are growing kinds of content to consume, namely videos, infographics, podcasts, and more. Some people consider blogging to be outdated— but the truth of the matter is, it is continuously growing.
Since blogging started, it carries on adapting to the ever-changing structures of marketing and content systems. And it will continue to do so for as long as time permits.
Blogging for Beginners: Myths Debunked
The blogging world is full of half-truths and questionable advice, so we hope this clears up any room for uncertainty. Go forth and begin the fantastic journey to blogging success.