20 Places You Should Be Sharing Your Content - Wordable

20 Places You Should Be Sharing Your Content

“Content is King.” ~ Bill Gates, Founder of Microsoft

It’s been 26 years since one of the driving forces behind modern computing made that proclamation. Those words are more true now than ever.

A well-devised content promotion strategy is one of the fastest and surest routes on the journey to brand awareness and market domination. However, it involves more than just creating ad copy or shooting a video.

To be effective – dare we say, viral – content must reach its audience and move them on an emotional level.

To that end, we’ll outline why content marketing is important, what goes into an effective content strategy, and the best places to post your content for maximum reach and effectiveness.

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Why Content is Essential for Marketing

Today’s consumer is more discerning and savvy than ever. They know that there is more than one option for most of their basic services, staples, and luxury brands.

What’s more, they have the technology to make informed decisions right in the palm of their hands.

Content marketing is the best way to tell your brand story, differentiate yourself from the competition, and nurture those important relationships that are populated with satisfied, loyal customers.

Reasons for content marketing[1]

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Done right, your content will become something that your audience learns to anticipate. Placing it strategically will even open your brand up to a whole new audience, one of the future customers who want to buy whatever you’re selling.

However, it’s not enough to bang out high-quality blog posts regularly. You have to tailor each piece of content to the customer and then place it strategically where it’ll bring the highest ROI regarding the kind of reach and engagement that converts.

High-quality content promotion:

• Improves audience retention by reducing bounce rates

• Builds trust

• Helps you gain traction on social platforms

• Generates quality, qualified leads

• Elevates your place in the SERPs

• Improves all the important KPIs

• Increases authority and visibility

You don’t have to take our word for it. These case studies demonstrate the difference that targeted content creation and placement will make for your brand.

Before we move on, let the words of research analyst and author, Rebecca Lieb, be your guide and inspiration as you find the best ways to tell your brand story:

“There is no content strategy without a measurement strategy. Before embarking on a content initiative, irrespective of medium or platform, it’s important to know what you want to achieve.”

Content Marketing vs Content Creation: What’s the Difference?

You might think that all you need to bring in traffic is to write a bunch of blog posts or shoot videos, add some SEO in key places, and post it to your social platforms and website or YouTube channel.

Not so fast!

There’s much more to it than that. Thousands of blogs, vlogs, and social media posts appear daily and will remain on the internet until the end of time with little to no notice. Nearly 90 percent of B2B marketers post regular updates to social media; however, only a few of them understand how to leverage the power of these platforms and convert engagement into sales.

Content marketing involves more than just content creation. It’s content creation with intent.

Content marketing trends[1]

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You start with high-quality, evergreen content that’s meant to further your brand, but, that’s just the beginning.

Content is transformed into marketing material by:

• Identifying your audience on a granular level

• Identifying the platforms that offer the greatest odds of reach and engagement

• Optimizing each piece of content to match the audience segment and individual platform

• Using content to drive traffic to your website or channel

• Boosting your content reach with paid options that target your core audience

Your Content Strategy

If it helps, use a flowchart creator to construct a content creation workflow. This will help you track your projects. measure their effectiveness, and make sure that your team understands their responsibilities.

In the end, your content workflow might look something like this:


(Image source)

Now that you have the content and a plan, where do you put it into action?

20 Most Strategic Places for Content Placement

Creating and optimizing content is the easy part. The hard part is knowing where to place it for the best advantage. The usual suspects are wherever you have a social media account, your website, and maybe an email or a landing page.

Don’t put your brand into a content box!

Here are 20 places to share your content that’ll reach your audience and reap results beyond your wildest dreams.

1. Email

Just thought I’d start with an easy, even obvious, place for your content. Email marketing is still one of the best ways to engage with your audience on a personal level. In fact, email subscribers are nearly 4 times more likely to share your content than those who just happen to see it in the wild.

The trick is to find the sweet spot between spamming a prospect’s inbox and keeping your audience up-to-date. Make sure to build your mailing list organically, get subscriber input about content and frequency, and maintain a consistent, reliable schedule.

2. Reddit

This might seem like just another blast from the past, but this platform is more influential than you realize. In fact, many ideas start as Reddit posts and go viral from there.

Be aware that Redditors are savvier than the average user. They can smell spam, scams, and cons from a mile away. Materials should be of high value to the audience, authentic, and placed on threads carefully for maximum impact and engagement.

I don’t mean JUST a blog. I’m talking about blogging as an extension of your eCommerce website that provides added value.

3. Start a Blog

Just over 2 million blog posts are published each week. Differentiate yours from the masses and make it stand out. By creating a site-based blog, you can double-dip your SEO, contribute to link-building, and further establish authority in your industry or niche.

4. Quora

This is one of the best platforms to create engagement and discussion on trending topics. It’s known as the place to get answers from industry leaders. But, it has become more than that.

Quora is also a space to conduct insightful market research, establish your authority, and get feedback that will help shape your marketing campaigns. You can even find opportunities to sell your ecommerce business or brand as the solution to a poster’s query or pain point.

5. LinkedIn

Another oldie but goody, LinkedIn has transitioned from being a place to post your work profile or CV to a great B2B marketing powerhouse. You can re-post your blog articles right on your profile without being penalized for duplicate content from Google. When combined with a fully optimized profile, this gives you the opportunity to network and share your knowledge with industry peers.

6. Medium

Medium is an online publication that allows you to syndicate existing blog posts to a wider audience. It also provides an option to post extracts from posts on your website to attract more traffic to you.

7. Instagram

This platform is a great place to further your brand story. It’s more conducive to images or video content, but you can use these to pique interest in your brand, share user-generated content, publish exciting promo offers, and add links to direct traffic to your blog or eCommerce site.

8. BizSugar

This is another great B2B sharing platform where industry leaders gather to share strategies, network, and discuss growth topics. You’ll also find industry-specific groups and resources.

9. Guest Blogging

Few things raise brand authority and an online presence like guest blogging, and it works both ways. You can either invite an industry leader to write a guest post for your blog or inquire about posting to theirs. It’s also part of a solid link-building strategy.

Just make sure that you target blogs that have high traffic, high-value niche, that you follow guest posting guidelines to the letter, and inquire first with a fully formed, trending topic in mind. Never send a completed post without reaching out first.

10. Video Sharing Platforms

The Big Two are obviously YouTube and TikTok, and you don’t have to be a full-time video creator to leverage these platforms. This is a great place to add value through how-to demonstrations to help customers enjoy your brand, share behind-the-scenes videos of your team, and record videos of real customers for user-generated content. It also contributes to your SEO through alt-tagging and hashtags that help Google evaluate your content, alert influencers and subscribers to new content, and tie into your other platforms.

11. SlideShare

Turn your existing content into educational material and share it on this platform. It will allow you to repurpose older content that’s still relevant and open your brand up to a new audience. It’s an especially good option for creators who are in education-related fields, demonstrating your authority, or to help your audience better understand how to use your brand. Just makes sure that your presentation is of the best possible quality.

12. Growth Hackers

This is a great platform to share with industry peers or demonstrate your authority to B2B prospects by adding your views to a topic of interest to all business leaders: growth.

The platform is completely user-generated and focuses on peer-to-peer solutions and brand stories. Everyone has a story, and sharing your challenges and successes may help another company grow.

13. FlipBoard

The internet is a study in contradictions. Users want content served up in bite-sized chunks, but they also want deeply insightful long-form content. FlipBoard allows you to have your cake and eat it too by providing a platform that gives readers the meat and a way to enjoy the full course by targeting traffic and directing it to your website.

You simply create a profile, upload blocks of your content, and let their very powerful algorithms do the rest.

14. Listly

This is an app for web and mobile users that allows you to create a list of your content and post it for audience consideration. Just create an optimized list of compelling content titles, and users can view or vote on topics of interest. It’s a great way to generate awareness and gather useful feedback about what your audience wants.

15. ScoopIt

If you’re looking for a powerful way to generate large amounts of organic traffic, ScoopIt has access to more than 2 million monthly users. Their content curation software allows marketers to find and share authoritative content in almost any industry. Post your content or share other content on a global level.

16. Business2Community

There aren’t many platforms that are friendly – and productive – for new brands. This platform is a gathering and sharing space for writers, marketing professionals, and thought leaders in a range of industries. It specializes in professionally driven content sharing of knowledge and deep insight into topics of interest to business leaders.

17. Twitter

Although some things remain to be seen in the light of the change of ownership, for now, Twitter is still a great place for branded content and audience engagement. You can schedule posts for your brand page or share them by adding them to a list. Make sure to tag people or brands that might be interested in your content. Better yet, generate industry-specific interest by engaging via Twitter chats.

18 – 20. Facebook

You knew we had to get here eventually. Despite some bad PR, this platform is still one of the best places to reach your audience.

There are three ways to share content on Facebook, each of which has its own value:

Your Personal Page: Most people try to keep business and their personal pages separate, After all, no one wants to be penalized for views that have nothing to do with business. You can avoid this problem by segmenting your posts into lists that keep prying eyes away from potentially contentious family drama and still provide content to the people who support you the most, your friends and family.

Facebook Groups: There are few better places to share than with people who share your interests. Facebook groups give you a built-in audience of potential customers or a way to gather valuable feedback, especially when you’re involved in industry-related groups and topics. Just make sure to participate often and post your best content about once a month.

Facebook Business Page: This is where you can really put in some time raising brand awareness on a platform that boasts more than 2 million regular daily users. Like Twitter, your Facebook brand profile is a great place to grab a great blurb from your content and let it lead your audience to you. Use targeted ads to make sure it reaches your audience. Also, you can utilize Facebook Messenger push notifications to amplify your reach further and engage with your audience directly.

Final Thoughts About Content Marketing

Marketing with content isn’t a one-and-done deal. In order for it to be fruitful, your content strategy should be consistent, of the highest quality, and placed for optimal visibility and results, no matter what type of business you´re in.

We’ve revealed 20 of the best places to post your work. Now, get to work creating engaging content that sells!

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