Having strategic website content is one of the best ways to boost your website traffic and grow your business. That’s because a strong content marketing approach signals to search engines that you’re authoritative and trust-worthy.
The key is publishing content that answers your audience’s real questions, solves their problems, and builds momentum with every new page you add.
Success in content marketing also requires consistent output over the long term. And that means an ongoing need for new and interesting content ideas.
Whether you’re a startup small business or a large enterprise, here are 12 ideas for new content you can use for your website in 2026. 👇
Highlights
Ideally, focus on content types that align with your topical authority and your audience’s buying journey.
You can’t go wrong with educational content, so most of my ideas below will focus on that.
Educational content works because it gives immediate value to your audience by supporting their search intent at each funnel stage.
In other words, it’s highly relevant. And relevance sells.
In fact, according to the 2026 B2B Content and Marketing Trends Report by Content Marketing Institute, 65% of teams say content relevance and quality is the top factor that’s improved marketing effectiveness.
Some examples of content that’s relevant to sales funnel stages and the way users search include:
Yeah, it’s a major website project. 😅
Keep these pieces informational and/or instructional and build them into your SEO workflows. Weave in a call to action (CTA) to try your product/service where it makes sense. Make sure to also have a writer on your team that specializes in SEO copywriting.
Before creating content, conduct audience research to find topics that align with search intent. Use SEO tools to uncover real search queries from your audience that are low-competition. Make sure to also peruse online communities in your niche to uncover more audience pain points and questions.
If you have an audience on social media, an email list, or existing customers, send out an online survey. Ask about their challenges and needs, and what solutions they’ve tried. Leave room for open-ended answers so you can pull their exact language and address it in your content later.
That’s said, let’s take a look at 12 website content ideas that can help you cater to audience members during various sales funnel stages. No need to obsess over content ideation anymore. This guide’s got you covered. 👇
If someone is searching how to do something, they’re looking for clear, actionable guidance. This content type works best when it walks the reader through a process step by step, without fluff or assumptions.
“How to” articles usually support the top or middle-of-the-funnel. The reader has a specific problem and wants a practical solution. Like “How to start a career in web development,” or “How to make a sourdough starter.”
This creates a natural opportunity to introduce your product or service as a better, easier, or faster way to get the results they want. (Without forcing a hard sell.)
The goal here is simple: Solve the problem first. Then show how your solution fits into that when it genuinely adds value.
Look at the example below from Toggl Plan. 👇
It satisfies search intent by thoroughly explaining how to make a Gantt chart in Excel. But then says, “hey, you can use Toggl Plan for that instead!”
It positions its solution as an Excel Gantt chart alternative and shares why it’s easier to use than Excel. It’s also helpful to position it this way because users searching for “Excel Gantt chart alternatives” can find their page. Genius.
“What is” articles target readers who are early in their research process. They’re trying to understand a concept, term, or solution before deciding what to do next.
This content usually supports the top of the funnel and focuses on clarity and education.
These readers are not ready to buy yet, and that’s fine. The goal here is to establish credibility, answer foundational questions, and guide them toward deeper resources. That might mean linking to related guides, comparisons, or use-case content that helps them continue their learning journey.
When done well, “What is” content:
Here’s an example from our blog at Wordable. 👇
This piece targets users who are searching for “What is an editorial calendar?” and it’s packed with value. Readers learn what an editorial calendar is, how to manage one, and what content management systems support it.
In the tech stack section, we recommend Wordable as a tool for blog publishing. Throughout the piece, we also add links to our internal content where natural. And we finish up with a CTA to try Wordable.
See why you can never go wrong with educational content based on search intent?
A glossary is a top-of-the-funnel content asset designed for readers who are still getting familiar with your industry’s terminology. These users want clear, reliable definitions they can trust as they learn and explore.
For example “Top ecommerce platforms and ecommerce business terms.”
This content type helps you rank for broad informational keywords while strengthening your topical authority.
It also supports internal linking — so it’s easier to guide readers from simple definitions to deeper guides, comparisons, and solution-focused content.
Because glossary pages are easy to reference and cite, they often earn backlinks from other sites looking for authoritative explanations. Over time, this makes them a quiet but powerful driver for traffic and long-term visibility.
Here’s an example from Asana on “39 project management terms to know.” 👇
I was shocked when I saw how many backlinks this piece has generated. 👇
Yep. 4.2 million backlinks (at 96% do-follow!) for this one piece of content. 💪
At the other end of the spectrum, we have high intent content which supports the middle- and bottom-of-the-funnel.
This is for people who’re in buying mode. (Decision-makers that already know the problem they have, and are seeking a solution.)
Let’s look at some examples. 👇
A best listicle can come in several forms. Best products, best tools, best brands, and so on. In each case though, the searcher knows what they want to achieve, and they’re simply evaluating their options.
Here’s an example from StudioSuits that targets “Best Suit Brands for Men.” 👇
It lists out luxury brands that specialize in men’s suits and includes StudioSuits as one of the best options.
What’s really great about this piece is how balanced it is. StudioSuits doesn’t bash any of the other suit makers. It positions each brand in a positive light so the reader can choose the look they most align with. If that happens to be StudioSuits? Fantastic.
Following on from the listicle idea, lots of people are searching for alternatives to popular products or brands.
That indicates they’re aware of at least one solution to their challenge, which is often the market leader. For whatever reason, it’s not quite the perfect fit, or maybe the person just wants to see what else is out there.
Either way, it’s a great opportunity to leverage a competitor’s brand awareness, and get in front of your target market at the right time.
Here’s an example from GetResponse which compares five ClickFunnels alternatives, and positions themselves as the first choice alternative. 👇
It breaks down pros, cons, features, and other details buyers need to know when evaluating funnel software.
Comparing product A vs product B is another high intent content approach.
Like with an “alternatives” listicle, the person knows some of the available solutions, and is narrowing down their search to make their final buying decision.
Here’s an example that compares two SEO tools, Ahrefs vs. Semrush. 👇
Since this page supports the bottom-of-the-sales funnel, it focuses on the top features, data, and automations that make top marketers choose Ahrefs overSemrush.
If you’re looking to nudge on-the-fence buyers to conversion, this content asset is a great one to publish.
*Pro-Tip: Link this article in your website’s footer so people poking around your home page can find it.
As well as comparisons, there are lots of users simply searching for a single product or service review. They’re looking for honest thoughts and experiences before pulling the trigger themselves.
You can still add comparison content within these articles, since it’s a valid point. But focus the content on the product in question. This approach can help attract new clients who are specifically interested in that product.
Here’s an example where G2 is reviewing Hightouch. 👇
G2 summarizes what Hightouch helps with and also includes:
It also includes a contact CTA button and a demo CTA button so interested buyers can take the next step.
Show your target audience what your company is up to and that it’s well-versed in industry news.
This positions you as a modern, forward-moving brand and also demonstrates your topical authority.
Here are some news and announcements ideas you can test:
Here’s an announcement from AI-powered tool, OpenAI about its latest image generation model. 👇
You don’t have to go long with these, but make sure they’re highly specific.
These are also great to repurpose to use in your email marketing or LinkedIn newsletter.
Publishing case studies lets you show off the results and outcomes you’ve delivered for your customers. It builds social proof, and shows your potential customers what’s possible with your products or services.
Take a look at Zapier’s customer stories page as an example. 👇
It showcases a ton of different use cases for Zapier, with a diverse range of outcomes.
Follow suit and create your own “Results” or “Customer Stories” tab..
Publishing content from guest contributors is another great way to scale up your content production.
To get the ball rolling:
To maintain quality and consistency, hand out writing guidelines and content briefs to guest authors. Keep them on track with notes on things like tone of voice, rules for external links, guidance for images, and SEO musts.
Here’s a guest contribution on the Envato Elements blog by Charles Yeager. 👇
Creating videos is not nearly as difficult as it once was. Smartphone quality recording is absolutely good enough for website content, and it can be a nice way to vary the content you’re sharing. Plus, some users prefer video over written content. (Videos also often rank faster and easier than written content.)
You can also repurpose videos in your social media and email marketing campaigns.
To start, choose a topic, and write yourself a short script. OR, narrate your written blog posts out loud with talking head videos. Then embed these videos in your blog posts. (Also great content to repurpose for Instagram and YouTube.)
With a smartphone and a cheap microphone, you’ll be good to go. If you want to bump up the production quality a little further, there are plenty of free video editing tools to make basic edits.
You can publish video series and online courses, like Flodesk University does. 👇
Not ready to create video content yet? Try podcasting. (Target your TOFU, MOFU, or BOFU topics in your podcast titles and descriptions.)
Publishing your own data-driven research is a fantastic way to build authority in your industry. (This type of content can attract a ton of backlinks.)
Research reports help readers learn about trends, statistics, and other key data in a specific niche. Decision-makers and B2B buyers love these.
You can “gate” the content as a lead magnet for lead generation. (Where you require an email address to download it). Or you can publish it outright. Or, you can co-publish it if you pull research with a partner.
Here’s an example of uSERP’s State of Backlinks report. 👇
They got insights from over 800 SEOs to craft this piece! (They left it ungated to attract as many do-follow backlinks as possible.)
When brainstorming report ideas, think about a specific audience, a clear question or trend, and data you can realistically collect. (Like insights from an online survey.)
With topical authority, demonstrated expertise, and solutions for a specific target audience, there’s no limit to the traffic and visibility your site can earn over time.
Integrate these content ideas into your wider digital marketing strategy and track/refine your efforts over time.
Whichever content types you choose, make sure they’re high quality and publish them consistently. If you need help making publishing faster, try Wordable. It helps you stage and publish from Google Docs to WordPress in seconds. ♥️