Blogs have existed for decades, and in 2024, they will continue to be a mainstay of digital content. From informing millions of readers to connecting communities and influencing trends, blogging is here to stay for the foreseeable future.
In this article, we’ll look at the most popular blogs in 2024. You’ll learn who to watch, what makes them successful, and how blogs can help brands achieve their goals and reach a wider audience.
Though the internet has changed rapidly, blogs have held their own. Despite what many may think about the onset of Instagram, TikTok, and YouTube, blogs are still relevant. In fact, as of 2023, 9 out of 10 marketers were using blogging to achieve their content goals. Let’s chat about why.
People love community, and blogs have a knack for bringing together like-minded individuals from all over. Comment sections and blog forums create spaces where readers can ask questions, share their thoughts, and support each other. This sense of belonging is key in getting readers to return for more.
Blogs help improve SEO and online visibility for brands, businesses, and entrepreneurs. Search engines like Google favor websites with content updated regularly.
Blogs are an easy way to add fresh content consistently, as this:
It’s one thing to talk about a subject, but it’s another to be seen as an authority on it. Well-researched and well-written blog posts can position bloggers and brands as experts in their field. This credibility attracts more readers and can lead to future opportunities, such as collaborations with other creators or brands.
No matter the topic you’re interested in, there’s probably a blog out there for it. Research suggests that nearly 50% of buyers read a company’s blog when deciding on a purchase.
Bloggers typically write blog posts in a way that breaks down complex topics into easy-to-digest segments. This makes the information more accessible to the vast majority of regular folks.
Everyone’s trying to up their financial literacy game, and personal finance blogs aim to help. Financial topics may include budgeting, investing, saving, and financial planning advice. These blogs may help readers manage their finances more effectively.
A prime example is NerdWallet, a blog that simplifies complex financial decisions for millions of readers. They empower their readers to navigate everything from choosing the best credit card to planning for retirement confidently.
The blog uses a user-centric approach with an array of helpful free tools. This, has made NerdWallet a trusted resource for anyone looking to take control of their finances. They are able to break down complex topics into digestible, actionable advice which keeps readers coming back for more.
The world has become more health conscious. This means that finding trusted information on fitness and wellbeing is really important. The aim of health and fitness blogs is to inspire and guide readers toward better health.
You can find workout routines tailored to various fitness levels and nutrition advice for specific health goals.
A standout here is Nerd Fitness. It is a blog targeting fitness newbies with a fun, relatable approach.
It offers fitness tips and workout plans while engaging readers through storytelling and community challenges. This combo of practical advice and a highly interactive community makes Nerd Fitness a go-to resource for those seeking a supportive environment to start their fitness journey. It’s also worth noting that “health” encompasses a wide range of topics, including sexual health. For those interested in exploring aspects of male sexual health, resources like VB Health’s article on how to cum more provide insights into factors that can influence semen volume and overall sexual well-being. This demonstrates the breadth of topics covered within the health and fitness blog space.
Travel blogs are for you if you’ve got a serious case of wanderlust or have just been bitten by the travel bug. With a mixture of travel stories and guides accompanied by awe-inspiring photos, it’s no wonder they’re so popular.
Nomadic Matt is one such example. It offers budget travel tips, destination guides, and personal travel stories.
The blog makes travel accessible to everyone, as it covers topics like, how to find affordable accommodations and explore less-visited destinations. With its emphasis on budget-friendly travel, Nomadic Matt has cemented itself as a favorite among eager travelers looking to book trips without breaking the bank.
(Image Source: Minimalist Baker)
Food blogs offer recipes, cooking tips, and restaurant reviews, catering to everyone from home cooks to passionate foodies.
Minimalist Baker’s appeal is simple; specializing in quick, easy recipes requiring 10 ingredients or less, it’s accessible to just about anybody. With a further focus on plant-based and gluten-free recipes, this blog appeals to those with various dietary restrictions. This low barrier-to-entry has made it a beloved resource for anyone looking to cook delicious meals with minimal fuss.
(Image Source: Into The Gloss)
Every day, a new skincare or makeup product is released, and beauty blogs are here to ensure you don’t miss a beat. They offer tips, product reviews, and beauty advice, bringing global beauty lovers together.
One of the most notable in this space is Into The Gloss. This is a blog renowned for its makeup tutorials, skincare routine 101, and interviews with industry experts. Covering a wide range of beauty topics, from the latest trends to timeless practices, Into The Gloss offers insider tips that keep beauty enthusiasts coming back for more.
The world of fashion moves fast, so fashion blogs work to keep readers informed on the latest trends in clothing, accessories, and style. Some blogs explore more specific topics such as sustainable, ethical fashion, or thrifting for vintage clothing.
One of the most popular fashion blogs, Who What Wear, covers everything from high fashion to everyday wear. The blog often collaborates with top fashion brands, offering curated collections and exclusive insights, making it a must-have, daily read for fashion lovers looking to stay stylish and informed.
The tech space can be daunting to get into. Not only is it a fast-moving world, but newcomers also have trouble understanding technical specifications across a range of products. Tech blogs aim to help with this. They post breaking news, product reviews, how-tos, and more, all while appealing to newbies and enthusiasts alike.
TechCrunch is a leading blog in this space. It is known for its in-depth coverage on emerging startups and major tech company announcements.
The blog has become a go-to resource for tech lovers and professionals. Their commitment to posting the latest developments as they happen and covering a wide range of interests plays a major role in their popularity today.
For those interested in the everyday lives and experiences of others, lifestyle blogs are a great go-to. Generally more personal than other blogs, lifestyle blogs provide readers with advice and inspiration for everyday living.
Cup of Jo is a standout example of a blog that offers highly relatable content on relationships, travel, style, and more. With its blend of personal anecdotes from founder Joanna Goddard and features from other team members, the blog has built up a strong sense of community among its avid readers. The warm and engaging writing style makes Cup of Jo a comforting read and a mainstay in the lifestyle space.
One of the biggest changes a person can go through is having a child.
Parenting blogs act as a lifeline for people navigating the challenges of raising children. They offer tips, ideas, and a safe space where parents can share experiences and ask for advice.
The Scary Mommy blog is a leading parenting blog that does all this. It also combines humor with personal stories and honest discussions.
Its relatable and supportive content has made it a favorite among parents looking for a space to laugh, cry, and learn about the ups and downs of parenting.
Entertainment blogs are hubs for all things related to popular culture. They offer readers the latest news, reviews, and insights on movies, TV shows, music, and more. These blogs are essential for anyone looking to stay updated on the latest in the entertainment world.
Variety, originally just a magazine, is a cornerstone of entertainment journalism. As one of the most respected names in the industry, Variety offers in-depth news, analysis, and insights, making it a must-read for industry professionals and pop culture enthusiasts alike. Their comment sections let readers discuss and share thoughts, making it an interactive community.
Becoming a popular blog takes plenty of time, effort, and commitment. With the sheer number of blogs out there, getting yours to stand out can be a challenge. Therefore, taking advantage of all the tools available is crucial to improving your blog’s success. One of the ways to do this is via cross-pollination with social media platforms.
Creating accounts for your brand or blog on social media platforms should be a no-brainer at this point. Take to Facebook, Instagram, X (formerly Twitter), and even TikTok to increase your blog’s presence and boost its visibility.
Adding your website to your social media bio is crucial here. Being active is essential, too, as social media algorithms prefer accounts that keep the content flowing. Set up a posting schedule and keep things in line with your niche to attract the audience you want to eventually funnel to your blog.
Repurposing blog content into videos, infographics, and podcasts can help expand its reach and appeal. For example, food bloggers can create Reels on Instagram, which can then be reposted to YouTube Shorts or TikTok, giving step-by-step recipes they’ve created.
Since we mentioned YouTube, it’s also worth mentioning YouTube avatar, as it’s the key ingredient in maintaining a strong and recognizable presence across platforms. It visually represents the channel, making it easier for audiences to identify and connect with the content.
The blog could then go a step further by offering detailed recipe instructions and encouraging visits from social media viewers. Keeping in the loop which content formats are trending and working for your niche will help you determine what you should post and where to get the most out of this approach.
One of the best aspects of social media is the social aspect. It lets you chat with fans and followers in real time, helping develop connections and build a loyal community. Bloggers can take this further and use features like Instagram Stories, X polls, and live video formats to connect with their audience. Often, this is by answering questions and gathering feedback, upping engagement.
For some, growing their blog is the end goal; for some brands, it’s merely an additional means to achieving greater company goals. For some, this means running their blog to bolster their presence and add context to their product offerings. For others, this means foregoing a blog of their own and, instead, working alongside other bloggers and creators to feature their product or service and enhance visibility.
One tried-and-true method is using influencer collaborations, specifically collaborating with blogs themselves. Partnering with popular bloggers for campaigns and promotions can amplify your reach, getting your products in front of the people you’re targeting. To get the most out of this approach, it’s important to find bloggers who align with your values and niche, which means doing the research to find the best fit for the job.
A simple way to do this is by using dedicated tools. HypeAuditor’s Influencer Discovery tool is one solution. The platform enables brands to identify bloggers specializing in specific areas. And, since not everyone can afford to partner up with the biggest blogs in the world, you can use the tool to find bloggers within your budget that can still deliver desired results.
The way it works is simple.
The way it works is simple.
Load up HypeAuditor’s Influencer Discovery feature. Search by category or keywords (for example, “Budget travel blog”) to find exactly what you need. Then, shortlist the creators that stand out to you most.
As an extra line of assurance, you can vet these bloggers to ensure their stats are legitimate and protect your budget.
Another way to take advantage of blogs is to use them as a source of inspiration. By analyzing popular blog posts, brands can gain crucial insights into trending topics and effective content formats.
One example could be a food brand researching recipe blogs to see which meal items and ingredients audiences love. This could influence the content you post and your product lineup in the future.
Blogs remain a powerful tool in 2024, and it’s clear that they’re here to stay. Their ability to drive driving engagement, build communities, and influence trends is apparent across various fields and industries. We hope this piece has given you insight into how blogs can serve your goals as both a personal blogger or brand and that some of the popular blogs we’ve listed act as a great source of inspiration to take your strategy to new heights.