Most content marketing experts will tell you that content curation is a core part of their content marketing strategy.
It gives your audience relevant digital content they’d enjoy. You can also build up reciprocity and relationships by sharing relevant content pieces and trending content by others in your industry.
Additionally, it’s time consuming and resource intensive to always be creating and promoting your own fresh content. Curating content is a great way to split the balance, and helps you share valuable content as part of your content strategy
But how do you get started?
Well, fortunately there are a bunch of content curation softwares and curation platforms that can make it easier for you, and most are quite affordable.
To help you wade through the waters, we took a look at the available tools on the market for curating content, and outline the best ones.
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Table of Contents
Looking to streamline your social media and content strategy?
ContentStudio can help you find trending content, and plan and schedule content on social channels from a single platform.
You’ll be able to find relevant content by filtering by social shares, virality and media type. You can schedule individual posts or set up automation campaigns to schedule posts regularly.
Apart from being a content discovery tool, ContentStudio also takes care of analytics and reporting — a useful feature that can help you tweak your marketing campaigns for optimal performance.
One of the trickiest things about content creation is the process of continually coming up with new original ideas. Over time it becomes all too easy to rehash content you’ve used before, but your readership will soon recognize that’s what is going on.
Curata helps you avoid this bad habit by making organizing your content pipeline a highly visual experience. With a powerful and flexible customizable editorial calendar, you can take a look at what you’re working on, what you’ve published, and note down any ideas going forward. The great thing about this is that it enables you to stay on top of everything and to see the big picture for the first time.
This is a great little content curation tool if you want to be able to keep your finger on the pulse in any number of fast-moving and energetic industries. Scoop allows you to automatically view relevant content in your chosen niche, and then intelligently summarizes and packages the key points for you. In essence, it’s an electronic PA that is constantly searching day and night for the very latest developments.
This makes it ideal if you want to ensure that you’re never left behind by the latest trends or new developments. It’s one of the best ways to keep your readership engaged for the long term.
If you want to be able to get the most out of your content, you don’t just have to consider the quality of the writing. The way you distribute content matters just as much, and it’s all about enabling your posts to reach the greatest number of people in the shortest possible time.
Triberr is all about sending the right content to the right people.
Creating and sharing to tribes that will preferentially see your content before other less relevant content will allow you to become an authority voice in your niche. Ideal if you want to be able to maximize the size of your relevant audience.
When it’s time to create content on the move, Anders Pink is one of the fastest and most efficient ways to do it. You can quickly refine the content that the platforms aggregate by adjusting the input fields in your search, and you’ll then be able to home in on relevant content that relates to the specific area you want to read about.
This is particularly important when you consider that there have already been 2 million blog posts today alone.
ContentGems is one of the best examples of a full service content curation tool, and it has a powerful suite of easy to use options to get you up and running.
You can sign up for a free trial plan to try before you buy which is something we highly recommend if you are undecided about which tool you want to go with long term.
Once you’re logged in you’ll be able to home in on your particular area of interest with a series of simple parameters.
Once you establish a feed you can then push your curated content to multiple different platforms at the same time. Ideal if you want to remove the tiring manual element from daily blogging and content dissemination.
If you want to share interesting tidbits with your followers and target audience, then Freedly is one of the best tools to make it happen. While a lot of the tools on this list are aimed at giving you personalized research so that you can then go on and create your own unique piece, Freedly is a little different.
Of course, you can use it as the basis of your research if you want to, but what it’s really great at is sharing quickly and seamlessly. This means that you can become a node in your industry by always appearing to be up to speed with the latest developments and events.
When we stumble across great articles and pieces of content that we just don’t have time for right now, what do we do with them?
Well, back in the day you would put the magazine to one side, or pull out the key page and pop it in your pocket.
In today’s world, we can’t do that, so we try and leave dozens of different tabs open. They quickly get in the way, get ignored, and then get shut down in a mass clearing session. Even in the last few years, you’d probably just create a bloated and ridiculous bookmark folder, and you’d probably never again return to those articles.
Pocket helps you get around this troublesome issue by giving you a digital space where you can easily drop in anything and everything you want to read later on. Ideal if you want to be able to work on some great new content once the task at hand has been signed off to your satisfaction.
If you want to generate more leads from your social channels, curating social media content using a tool like DrumUp is a great way to get you started.
The content curation tool marries social media and content marketing, and is just what you need to take things to the next level. It can help you get great content such as engaging tweets or a valuable blog post in front of your potential audience.
The tool skims dozens of web content to recommend fresh content that can be scheduled and shared across multiple social media accounts including Facebook, Twitter and LinkedIn.
Flipboard is one of the most popular content curation tools for professionals who want to become authority voices and thought leaders.
You can use it for any area that you have an interest in, but as soon as you log in and sign up you’ll see that it’s very much aimed at the corporate and professional worlds.
This makes it an ideal tool to have in your back pocket if you want to be able to add value to your new position or to push to be given a wider-reaching brief.
11. Publish This
This is ideal if you want to be able to create engaging customer newsletters, share the latest industry developments with your team, and generally keep everyone in the loop.
Buffer recommends posting on Twitter 14 times a day for impact.
We don’t blame you if you run out of ideas for sharing original content. It’s important to find the right tweets, articles, links and resources to share that can meaningfully fill these gaps in content.
Enter Rebrandly. A useful tool which can help you create a custom branded link using your own domain name, which can make your tweets look, more… Well, clickable. In fact, it helps to increase click-through rates and drives brand awareness.
13. Post Planner
If you’re a content curator who is looking to find the best content to share with your audience on Facebook, then Post Planner is a great tool to add to your marketing mix.
Their content suggestion engine helps you find top-performing content related to your industry.
Or you can search their database to find awesome content to curate and share on Facebook. You can even organize all your favorite articles, ideas, photos, status updates in one location so that you can find it easily when needed.
14. Social Animal
This is a top content curation tool that can help you grow your audience on social channels by curating relevant content.
Social Animal allows you to find content by searching by keyword, domain name or author. You can also keep track of the latest content on every social media platform by monitoring trending posts.
From helping you find a relevant influencer for your brand to searching through billions of pages on Facebook to find great content, Social Animal is a must-have for every content marketer.
elink is a handy tool to help you share content via a beautifully curated email newsletter, saving you the time and hassle of creating one from scratch.
You can use the tool to save any content that has a link, including videos, articles, webinars, podcasts, Google docs, PDFs, online resources, infographics, images or gifs and more.
You can have your list of content be turned into a newsletter that can be shared on email or social media channels. You can also have it turned into a web page that can be embedded on your blog or website.
If video is an important part of your digital marketing strategy, then Vidinterest is one of the few content curation tools that’s focused on video marketing.
You can search for interesting and relevant videos from their list of content which is compiled from YouTube, Vimeo and DailyMotion.
It can help you find the most viewed and trending videos in your industry, which can be a useful addition to your curated list of content.
UpContent is a brilliant tool that can strengthen your content strategy by helping you with content discovery and distribution.
It helps you find relevant content by scanning millions of articles on the web. It then easily integrates with a number of digital channels which can make content sharing and promotion a breeze.
Sharing quality content helps to set your brand apart from competitors.
But every content creator knows that coming up with original content is time-consuming.
Content curation can be a great tool to complement your own content.
You can use it to deliver value to your audience by sharing informative content, and engage them with the latest news and trends in your niche. It can simply be a social media post, or it can be any other curated web content such as a blog post, articles or newsletters.
To make your job easier, we recommend checking out Wordable. It will not only clean and properly format your HTML, but also compress images, open links in a new tab, automatically set featured images, or create a table of contents, and lots more within a single click from Google Docs.
Now that you’ve seen a few of the most popular content curation tools out there right now, all you need to do is try a few and see which one you like best.
They’ll make more of a difference than you might think.