Most content marketing experts will tell you that content curation is a core component of their social media strategy for their content. It’s nice to give your audience relevant content they’d enjoy, and you can also build up reciprocity and relationships by sharing content by others in your industry.
Additionally, it’s time consuming and resource intensive to always be creating and sharing your own content. Content curation helps split the balance.
But how do you get started? Well, fortunately there are a bunch of really great content curation tools available, most of them being quite affordable.
To help you wade through the waters, we took a look at all the available tools on the market and outline the best ones available right now.
The Best 10 Content Curation Tools in 2019
Here are the top ten content curation tools:
- Publish This
One of the trickiest things about content creation is the process of continually coming up with new original ideas. Over time it becomes all too easy to rehash content you’ve used before, but your readership will soon recognize that’s what is going on.
Curata helps you avoid this bad habit by making organizing your content pipeline a highly visual experience. With a powerful and flexible customizable editorial calendar, you can take a look at what you’re working on, what you’ve published, and note down any ideas going forward. The great thing about this is that it enables you to stay on top of everything and to see the big picture for the first time.
This is a great little content curation tool if you want to be able to keep your finger on the pulse in any number of fast-moving and energetic industries. Scoop allows you to automatically view relevant content in your chosen niche, and then intelligently summarizes and packages the key points for you. In essence, it’s an electronic PA that is constantly searching day and night for the very latest developments.
This makes it ideal if you want to ensure that you’re never left behind by the latest trends or new developments. It’s one of the best ways to keep your readership engaged for the long term.
If you want to be able to get the most out of your content, you don’t just have to consider the quality of the writing. The way you distribute content matters just as much, and it’s all about enabling your posts to reach the greatest number of people in the shortest possible time.
Triberr is all about sending the right content to the right people.
Creating and sharing to tribes that will preferentially see your content before other less relevant content will allow you to become an authority voice in your niche. Ideal if you want to be able to maximize the size of your relevant audience.
When it’s time to create content on the move, Anders Pink is one of the fastest and most efficient ways to do it. You can quickly refine the content that the platforms aggregate by adjusting the input fields in your search, and you’ll then be able to home in on relevant content that relates to the specific area you want to read about.
This is particularly important when you consider that there have already been 2 million blog posts today alone.
ContentGems is one of the best examples of a full service content curation tool, and it has a powerful suite of easy to use options to get you up and running.
You can sign up for a free trial plan to try before you buy which is something we highly recommend if you are undecided about which tool you want to go with long term.
Once you’re logged in you’ll be able to home in on your particular area of interest with a series of simple parameters.
Once you establish a feed you can then push your curated content to multiple different platforms at the same time. Ideal if you want to remove the tiring manual element from daily blogging and content dissemination.
If you want to share interesting tidbits with your followers and target audience, then Freedly is one of the best tools to make it happen. Whilst a lot of the tools on this list are aimed at giving you personalized research so that you can then go on and create your own unique piece, Freedly is a little different.
Of course, you can use it as the basis of your research if you want to, but what it’s really great at is sharing quickly and seamlessly. This means that you can become a node in your industry by always appearing to be up to speed with the latest developments and events.
When we stumble across great articles and pieces of content that we just don’t have time for right now, what do we do with them?
Well, back in the day you would put the magazine to one side, or pull out the key page and pop it in your pocket.
In today’s world, we can’t do that, so we try and leave dozens of different tabs open. They quickly get in the way, get ignored, and then get shut down in a mass clearing session. Even in the last few years, you’d probably just create a bloated and ridiculous bookmark folder, and you’d probably never again return to those articles.
Pocket helps you get around this troublesome issue by giving you a digital space where you can easily drop in anything and everything you want to read later on. Ideal if you want to be able to work on some great new content once the task at hand has been signed off to your satisfaction.
DrumUp is the content curation app for marrying social media and content marketing.
Content, alone, doesn’t amount to much. You need an audience. Social media is where you can start to build an audience, one that engages with frequency and delight.
DrumUp helps you craft engaging tweets about your content marketing and blog posts, and you can catch the eye of a potential audience of billions. Just what you need if you want to be able to take things to the next level.
Flipboard is one of the most popular content curation tools for professionals who want to become authority voices and thought leaders.
You can use it for any area that you have an interest in, but as soon as you log in and sign up you’ll see that it’s very much aimed at the corporate and professional worlds.
This makes it an ideal tool to have in your back pocket if you want to be able to add value to your new position or to push to be given a wider-reaching brief.
10. Publish This
Last but not least, we have Publish This. The interesting thing about this content curation tool is that it doesn’t just focus on web content and social media posting, it also ties in your email newsletters.
This is ideal if you want to be able to create engaging customer newsletters, share the latest industry developments with your team, and generally keep everyone in the loop.
Now that you’ve seen a few of the most popular content curation tools out there right now, all you need to do is try a few and see which one you like best. They’ll make more of a difference than you might think!
Kristin Savage is interested in writing and planning to publish her own book in the nearest future. Also, she has been a reviewer at Pick Writers for a few years and is known for her thorough approach to accurately assess newcomer translation services. You can find her on Facebook.