While many think buying decisions are purely rational, the truth is that emotions always influence these choices.
David Khim is a product manager on HubSpot’s growth team. Additionally, he runs a content marketing agency that helps develop content strategy for fast-growing and enterprise businesses.
Cecelia May Thorn is a freelance writer who sold cannabis professionally for 10 years.
Christine Giraud is a Boston-based freelance writer and copy editor. She focuses primarily in the cannabis, health, and health technology niches.
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Janelle Lassalle is a creative writer and researcher that specializes in writing about food, music, travel and all things lifestyle related.