Content promotion isn’t a one-time thing. And that makes it a difficult task.
With close to 70 million posts going live every month on WordPress alone, readers are already overwhelmed by all the content there is to consume.
As a result, they’ve resorted to choosing channels they can rely on for valuable content. These readers rely on any number of platforms to get their information, like email, social media, influencer updates, or popular websites.
So, in addition to writing and publishing great content, you’ll need to meet them where they are by promoting your content to their favorite channels to make sure they read it.
This article will give you 13 of the best content promotion tools to help you promote your content at scale, and boost your content marketing efforts.
Ready?
Let’s get started.
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Get Started TodayOnce you publish your content, your first order of business should be your email list. Chances are, it’s content that made your potential customers sign up in the first place. That means you will never go wrong with sending new content to them.
Here are the tools you need to make your content promotion efforts easier:
Sender is the go-to platform for small businesses, ecommerce stores, and entrepreneurs looking to distribute content through email marketing without complexity or high costs. It’s designed for those who want to grow their audience, utilize automation, and offer personalized content without overwhelming subscribers.
Features
Price
Sender offers a generous free plan that supports up to 2,500 subscribers and 1,500 emails per month without any feature limitations. For advanced features like SMS marketing, paid plans start at $15.83 monthly.
Mailchimp is an ideal solution for small startups that are just getting started with email marketing or have a small list and want to send targeted information to subscribers frequently.
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Mailchimp has four plans: Free, Essentials, Standard, and Premium, all with relevant features to suit your needs as you’re getting started.
Mailmunch provides lead generation and email marketing features to startups, enterprises, and sole proprietors. HTML email templates from Mailmunch are ideal for entities looking to grow their email marketing revenue. Customers can avail themselves of the best opportunity to embed forms, sign-up forms, exit-intent popups, landing pages and a lot more with Mailmunch.
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Pricing
Mailmunch pricing plans include 3 major categories; Free, Essential, and Pro depending on the features you want to scale to promote your email marketing efforts.
GetProspect is a handy Chrome extension that will allow you to simplify the search for leads for your cold marketing. With this LinkedIn email finder, you can get thousands of email addresses in bulk with just one click without even leaving the current tab.
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In addition to the free plan with 50 valid emails available, GetProspect also offers Starter, Growth, and Agency plans for $49, $99, and $2,999.
As your email list grows, you’ll need to segment your contacts automatically to save time by sending content-based emails based on user behavior to your potential customers.
And to do that, Active Campaign has you covered.
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Active Campaign has four pricing plans and you pay depending on the number of contacts you have.
HubSpot is an all in one marketing tool that allows you to scale your content promotion activities for all your sales and any other marketing campaigns you’re running: customer relationship management, inbound marketing campaigns, sales, and customer service.
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In addition to their free plan, HubSpot has Starter, Professional, and Enterprise plans. They come at different pricing depending on the features you need to scale your content promotion efforts.
78% of Facebook users rely on the platform to look for new products and services.
Social conversations dominate social media channels. But your target market still needs content to help them learn more about their problems, and products or services that will solve them.
Here are the tools you need to use when promoting your content on social media channels:
Hootsuite is a social media management platform that helps you with all of your content promotion activities on different social media channels.
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Pricing:
In addition to a free 30-day trial for all plans, paid plans start from $19/month for the Professional plan, $99/month for the Team plan, and $599/month for the Business plan.
This is the ideal content promotion platform for agencies and for small businesses looking for a simpler way to manage the content they’re promoting on different social media channels.
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Sprout Social comes with three pricing plans: Standard ($99/mo), Professional ($149/mo), Advanced ($249/mo). If you’d like to try out the tool before diving in, request a demo or give it a run for 30 days using their free trial.
Buffer is a popular social media tool that allows users to schedule content on social media channels ahead of time, in most cases, a few days to a week in advance.
It is a great tool for a small business owner who has a lot to do but still needs to stay on top of their content promotion strategy.
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Pricing:
Buffer’s pricing is super-friendly to small businesses and solopreneurs, making it easier for you to include the tool into your marketing mix. The pro plan goes for $15/mo, the premium plan goes for $65/mo, and the business plan goes for $99/mo.
Voila Norbert is an email finder and verification tool. The email finder tool is used by marketers and people in sales and marketing to collect contact details for cold prospecting. Voila Norbert’s 98% accuracy as an email finder is one of the highest in the market.
Features:
The email verification tool is used for managing email lists. The email verification tool will highlight incorrect emails so that you can remove them. This will help you reduce the number of hard bounces from your email server, ensuring you a good Spam score.
Price:
You can try Voila Norbert’s email finder for free. New referrals get 50 free searches. The paid service works on a pay as you go system or sign up to the monthly plan.
SocialBoss is a go-to place for everyone who is looking to boost their social media efforts. This website can help you develop your social media presence, which will help you gain more subscribers and audience reach, accelerate promotion, and achieve your goals in a short time. As such, SocialBoss can help you gain that initial momentum and grow your social media accounts more quickly and easily.
Features:
• You can use this website to build and grow your presence on all major social media platforms.
• The website is simple to navigate and use, with a helpful FAQ section.
• You have full control over growing your social media presence.
• A devoted customer support team will be eager to help you with any issues or questions you might have.
Price:
SocialBoss is renowned for its affordable prices, and you can test its services by buying the smallest service packages that cost less than $2. Additionally, even the cheapest service package is covered by a guarantee, so you can rest assured that your money is well spent.
“Popular content from around the web”, “You may like”, and “Sponsored content”
Sounds familiar?
If it does, then that’s content syndication in action — republishing content on sites with a bigger audience to increase its reach. And if you want to get more blog traffic, this is a great addition to your content marketing strategy. Here are two tools to include in your promotional mix:
Touted as one of the largest content syndication platforms, Taboola is becoming even bigger as it merges with one of its fiercest competitors; Outbrain.
For advertisers looking to scale their content promotion efforts, that means a larger distribution network and more engagement of the content they promote through Taboola.
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It is a pay-per-click tool where you pay for the clicks that your content receives.
Being the largest network in the US and one of Taboola’s competitors, Adblade boasts of 300 million unique monthly users and a ton of monthly publishers.
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Price:
It has a CPC pricing model
When you’re looking to grow your audience and improve brand equity (but aren’t a huge fan of paid promotion channels such as Facebook ads), influencers come in handy to make your work easier through the partnerships you have to promote content.
They already have an audience that trusts them, so by promoting your content through them their followers will trust your brand and start paying attention to what you say.
When it comes to influencer marketing, one of the things you have to do is look for and evaluate the influencers you want to work with.
For B2B marketers in growing startups, it doesn’t make sense to go after celebrities. Instead, look for people who are already sharing popular content in your niche.
It’s easier to schedule time with them, and their target audience is more likely to take action on the content they read. That’s where Buzzsumo comes in. They provide a platform that allows you to easily connect with relevant influencers.
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Pricing:
It has four pricing plans Pro ($99/mo), Plus ($179/mo), Large ($299/mo), and Enterprise ($499/mo).
Content promotion through acquiring backlinks from influential sites helps you rank higher on search engines and, consequently, get more organic traffic over time.
However, link building can be tedious if you’re doing it manually. With Buzzstream, you’re going to save more time and build links at scale.
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Pricing:
Buzzstream has four pricing plans: Starter ($24/mo), Group ($99/mo), Professional ($299/mo), and Custom ($999/mo).
This is an ideal content promotion tool for small startups that aren’t looking to invest in expensive resources to help them in their influencer outreach and link building efforts.
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If you’re using Mailshake for email outreach, you’ll pay $59/mo and if you’re using the tool for sales engagement, you pay $99/mo.
As a marketer, (with or without a huge audience on social media), Quuu promote is a tool you need to use to boost your promotion efforts on social media channels. And you can do this in two ways: (a) curate similar content from other brands to share or (b) use it to share evergreen content that you’ve published.
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Pricing starts at $40/mo.
Guest posting is another content promotion method that, in addition to building brand awareness, helps you earn a backlink or two in your content and author bio.
The standard advice on finding sites on which to guest post on has been conducting a Google search engine using “ topic write for us” to find blogs in your target audience.
Ahrefs comes in to simplify your work by automating the process.
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Pricing:
Ahrefs comes with four pricing plans: Lite ($99/ mo), Standard ($179/mo), Advanced ($399/mo), and Agency ($999/mo).
If you like the sound of Ahrefs, but it’s not quite right (or too expensive), it’s worth taking a look at some alternatives to Ahrefs such as Semrush or Mangools. These tools can also help with guest posting & content promotion while replacing some other SEO features of Ahrefs too.
There you go.
Content promotion tools help boost your content marketing efforts. And now you have a list of tools to help you promote the content you’re creating.
As you do this, remember to track metrics such as brand awareness, amount of blog traffic you get, level of engagement, and the number of leads and sales you get through content promotion. It will help you know whether your promotion efforts are bringing you closer to achieving the goals you set in your content strategy or not.
Since we’ve already done the heavy lifting for you, it’s time to look at your strategy, then choose the tool that meets your needs and start promoting your content.
So, which tool are you going to use to promote your content?
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