Content Crafters

Create Outstanding Articles in WordPress: 10 Interesting Features to Keep in Mind

July 11, 2022

Writing text in the new realities of virtual life is a whole art. It takes just a few seconds to attract and hold the attention of the user so that he doesn’t leave the page.

Previously, it was believed that an article on any topic should squeeze interesting facts and should be of maximum benefit to the reader.

And all this taking into account that it’ll remain short. But people haven’t forgotten how to read, and the point isn’t the number of words in the text.

It’s important to remain involved, and then the user will read at least a whole book in one breath. How to write an outstanding article in WordPress – let’s figure it out.

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Regardless of what kind of content you plan to create in terms of volume – short 500 words or long read 2000+ words, you should remember the basic rules that’ll allow you to write an engaging article.

№1. Planning

Writing any content requires a clear plan. Without this stage, it won’t be possible to create a truly necessary and useful article. It’s important to understand:

  • For whom the text is written and for what purpose?
  • What to write about?
  • Why is it written?
  • What volume will be optimal?
  • What style of writing is needed?
  • Whether SEO optimization or link injection is required.

This is the minimum amount of important aspects that should be considered in planning.

№2. Inspiration

To write a fascinating text, sometimes there isn’t enough inspiration. It’s worth scooping it constantly and from different sources, and not justin your niche.

Thanks to the study of the pages of direct competitors, you can always analyze their work and benefit.

But by exploring sites in non-adjacent niches, you’lll broaden your horizons and get a lot more ideas. Pay attention to the style and form of writing, as well as the format of the articles.

№3. The main stages of writing content

Grammar is the most important aspect of an outstanding text. Without it, it won’t be possible to win over users.

If the text isn’t readable due to a lot of punctuation errors, or It’s flooded with spelling errors, the person will leave the page.

Despite this, you shouldn’t check and edit as you write.

Stick to the classic steps: writing, proofreading, editing, and posting.

When you start checking yourself during work, the thread of the conversation with users is lost.

You stop every time to check and correct, which affects the creative and creative message.

When writing and delving into a topic, write all your thoughts in a draft, not paying attention to grammar.

Another tip: when all the text is woven from small pieces and developments, disconnect from it.

For example, drink tea or coffee, listen to music, or get some fresh air.

After the break, the text will be different for you; you’ll return to reality and will be able to structure everything correctly and edit all the shortcomings.

№4. Using SEO

SEO optimization is the most important tool in creating any text that allows you to rank for keywords in search results.

The better you set it up, the higher you will stand on Google’s search page. Keywords are user search queries.

By using them, you are helping them find what they are looking for and you are making a difference.

SEO generalizes the incorporation of keywords, links, and other aspects to improve content performance.

The principle of operation is as follows:

  1. Use SEMrush or Ahrefs tools to find keywords with low ranking difficulty and the most popular keywords among users.
  2. Create the text that best suits you and matches your chosen keywords. Evaluate the quality of the first articles that appear for your keywords and make your content even better. Complete it with images, videos, and interesting facts with links to research.
  3. Promote pages with SEO-optimized content. Don’t limit yourself to a simple “share on social networks”. Engage influencers, use guest posts, or consider paid promotion.

Always use only white hat SEO, i.e. following all the rules of the Google search engine.

Also, remember that each text needs its keywords – expand the possibilities, and make more optimized texts for different user requests.

№5. Customizing text tools

When you know what you’ll be writing, you can choose the right tools for working with WordPress and the text itself.

They can help save time, increase productivity, and speed up the content development process.

WP itself has a user-friendly interface for writing articles and also offers a wide range of blogging tools. For example, iA Writer or Bear.

They are both good text editors for taking notes.

Apps to work on multiple devices:

  1. Calypso is a native WordPress application available for Mac, Linux, and Windows. It creates a local copy of the entire site and allows you to write texts in a convenient format with an interesting design.
  2. Ulysses is an expensive app, but mega feature-rich.
  3. Google Docs – despite its primitiveness, this is the simplest and most convenient text tool that allows you to work on creating content not only on all devices but also on several users at once.

Use additional tools for working with content. For example, Lightshot will allow you to create screenshots in one click, or using an AI writing tool like Simplified can allow you to come up with ideas quickly

№6. Using useful plugins

WordPress goes out of its way to make life easier for all users and website builders. That is why it offers useful plugins to simplify many tasks.

For example, Wordable allows you to automatically export from Google Docs to WordPress in just a few clicks.

It saves up to an hour on writing one article, automating your work as much as possible.

№7. Using an Audience to Choose Topics

If you’re not sure what to write about, ask your audience for help. To get started, you can read the comments under your blog posts or open forums for your industry.

Often people reflect on what they are interested in on the same topic or related ones. You can also send a survey form by e-mail or make a separate section in the form of it on the site.

№8. Structuring and headings

Use the right headings for your blog. They should reflect the whole point of the text so that users go to the page after a standard Google search.

Be honest and try not to use loud shocking headlines that don’t carry a semantic load. Also, they shouldn’t be too long. To increase traffic, the title mustn’t exceed 13 words.  

All text should be structured, and divided into paragraphs and subheadings. Don’t write long posts on a single canvas – this reduces readability.

The user wants to go to the page and quickly find what he needs.

Otherwise, a negative experience is guaranteed. 43% of readers skim the page before they start reading, so you need to maximize the usefulness of the article in its structure.

№9. Call to Action

A call to action or CTA is a great tool to encourage users to do what you want them to do. For example, write a comment, repost a post, make a purchase, or something else.

CTA isn’t only a request to make a purchase, but also an attempt to expand the reach.

Many clients themselves don’t mind sharing an interesting article with their loved ones.

If you remind them of this additionally, then you’ll only double their motivation.

№10. Content update

In any field, you can not do without updates. Blog content is no exception.

It’s important to periodically update both existing articles and submit new ones.

All these actions require deep analysis, otherwise, it’s easy to turn away from yourself an audience that’s already used to it.

Use surveys to get a feel for your customers, as well as get an objective assessment of all plans and actions.

Conclusion

Never try to please everyone by starting a blog on the WB! This is the main rule that you must remember before you sit down to write texts.

About all the other features of creating outstanding articles, we talked about them in the article. Use them to attract users and love what you do.

Stacey Wonders
Stacey Wonders is a content marketing specialist who enjoys sharing best practices for writing tips and careers with others. In her free time, she is fond of contemporary dance and classic French movies.
Stacey Wonders
Stacey Wonders is a content marketing specialist who enjoys sharing best practices for writing tips and careers with others. In her free time, she is fond of contemporary dance and classic French movies.