You’ve got several finished articles ready to publish — yet they’re stuck in the pipeline. There are stacks of Google Docs just sitting in your project management tool, and the only reason they’re not yet live is that they haven’t been published to WordPress.

This is an all-too-common bottleneck because who wants to spend hours fixing formatting issues and manually adding in images? Sure, you can delegate it to virtual assistants or interns, but can you really justify the expense of outsourcing a menial task of this level?

So what’s the answer? You need a writing app that lets you publish straight to WordPress without any formatting issues. That way, you can save money on freelancers, interns, or virtual assistants and streamline your pipeline for maximum efficiency.

Publish Google Docs to your blog in 1-click

• ✅ Export in seconds (not hours)
• ✅ Less VAs, interns, employees
• ✅ Save 6-100+ hours/week

Check out Wordable now →

The Problem with Writing Content for the Web

While grammar correction, image support, and robust formatting options are a staple of most text editors, most of them don’t make it easy to get the content you write live on your website.

At best, you have an option to export the document as HTML, and at worst, you’re trying to implement manual workarounds by copy-and-pasting every document into your CMS.

A personal blogger may not need third-party compatibility or integration, but copy and paste won’t cut it for a larger content team. Content marketing is a crucial channel for businesses, generating organic traffic via SEO and bringing more eyeballs to your brand. But if you don’t get your content out of the text editor and onto your website, you’ll not get anything of the sort.

You need a writing app that supports a modern publishing workflow and helps you save valuable time while exporting a perfect end-product directly to your CMS. You need an app that speeds up the transition from writing to publishing, eliminating any roadblocks along the way.

Google Docs on its own won’t get you there, but the combination of Google Docs + Wordable is the perfect solution here.

Google Docs + Wordable

Google Docs is our go-to all-in-one writing app for a reason. Its features encourage collaboration and efficient workflows — and it’s not just us. Tons of editorial teams rely on it to manage their workflows, from first drafts to publish-ready posts and pages.

But Google Docs on its own doesn’t support WordPress exports, and the formatting usually gets completely messed up if you try to copy and paste the document in.

Wordable changes all of that. It seamlessly connects Google Docs with your WordPress sites and lets you export multiple documents to posts or pages in a single click.

Unlike many apps which leave you with a file that you can’t easily transfer or publish, Wordable gives you the tools to optimize your articles for SEO and publish them to your blog in a matter of seconds.

Features

• Bulk export
• Export templates
• Also integrates with Medium and Hubspot
• Metadata
• Custom slug URL
• Post categorization
• Imports images
• Image alt tags & titles imports
• Image compression & resizing
• Bulk link attribute settings

First and foremost, Wordable perfectly recreates your Google Doc in flawless HTML in a WordPress post or page with the click of a button. That means you won’t have to tediously copy and paste the post over to your blog piecemeal, stopping to turn headers back into paragraphs, or removing excess line breaks that got added in the publishing process.

You can even control things like link and image attributes and set up image compression to automate a large part of your SEO optimization tasks.

The end result of using Google Docs with Wordable is that you get a streamlined publishing workflow which saves you time, money, and a whole lot of frustration.

Pros

• Format and optimize all your content for WordPress
• Export and optimize your documents in bulk
• Schedule future uploads ahead of time
• Categorize posts to organize your content
• Export to other CMSs to diversify your content marketing
• Export your existing templates to speed up your content production

Sign up for a free trial to take advantage of these features yourself — the first 5 exports are free.

Cons

• Users can’t upload images larger than 4MB
• Starting at $99 per month, it can be a big investment for hobby bloggers or newbie entrepreneurs.

Other Writing Apps that Publish to WordPress

Of course, it’s not fair to compare Wordable to the painstaking process of manually exporting content to WordPress. Instead, we’ll explore writing apps that allow you to publish content directly to WordPress and see how they stack up.

Ulysses

Let’s start with Ulysses. Ulysses is an Apple-only writing app focused on uninterrupted writing. With various folders and labels, you can neatly organize your writing projects so you can always find what you’re working on quickly. Plus, built-in editing and proofreading tools ensure all your content is error-free.

Since it natively integrates with WordPress, the only thing you need to do is log in to your WordPress account (no plugins or add-ons required).

Once you’re all logged in, you can edit the post as normal and even add some keywords inside Ulysses — these will later be transformed into tags and categories through automatic matching.

Features

• Support for exporting to other CMSs (Ghost, Medium, and Micro.blog)
• Add excerpts (by attaching a note to each post)
• Import images and set a featured image (by adding as an attachment)
• Truly distraction-free writing mode

Pros

• Upload single posts directly to WordPress
• Add metadata, images, and custom slug URLs to your posts
• Connects with your site so you can keep editing and updating the post within Ulysses
• Good for maintaining focus

Cons

• There’s no option to post uploads to WordPress in batches
• There are no export templates or bulk optimization settings to help you save time

Zoho Writer

Zoho Writer adopts a minimalist take on the writing platform, encouraging content creators to get on with their work without any of the bells and whistles that can prove distracting during the writing process. Again, grammar tools ensure that your content won’t have any basic mistakes like typos.

Once you finish your post, you can easily post to a blog by opening the distribution menu and selecting WordPress. (Because it’s a WordPress.com integration, you’ll need to use Jetpack to register your self-hosted WordPress site with WordPress.com to use this feature.)

Once you’ve connected your site, you can publish any document one at a time. Zoho Writer lets you set categories, meta titles, descriptions, and publication dates from within the editor.

Features

• Support for exporting to Blogger in addition to WordPress
• Add Metadata like title and description
• Categorize posts
• Import images from within the content
• Schedule posts from the editor

Pros

• Direct WordPress integration allows for simple one-click publishing
• Save drafts in WordPress to continue your work later
• Schedule future uploads and format posts with metadata and images

Cons

• Users can’t upload more than one post at a time
• No custom slug URLs or image data complicates the post-export process

Zoho Writer will auto-save your work as you go, allow you to collaborate on a project, and even give you the ability to lock certain portions of the text so you can prevent contributors from changing something you’ve written.

Other apps like Scrivener, Microsoft Word, Google Docs, and others let you export the document as an HTML file, but since this adds extra steps, we haven’t included them on this list.

Wordable vs. Ulysses vs. Zoho Writer Compared

After covering all of the tools independently, it’s time for a head-to-head comparison. How does Wordable stack up against the writing tools Ulysses and Zoho writer?

Wordable vs. Ulysses: Which is Better?

Ulysses, like Wordable, lets you publish your written content straight to your WordPress website without losing formatting or other issues. You can add categories and a featured image and upload a post in just a few clicks.

But when it comes to Wordable’s more advanced features, does it stack up?

The short answer is no. Here’s why…

Wordable vs. Ulysees

After your WordPress account is connected to your Ulysses account, you’ll be able to upload posts one at a time. This is great for personal use, but for larger content teams, manually optimizing each post will be a serious time suck.

Wordable, on the other hand, lets you export in bulk, and with a single click, you can publish as many posts as you want. Plus, with optimization settings saved in export templates, you can get rid of a bulk of menial tasks like editing link attributes.

Wordable vs. Zoho Writer: Which is Better?

Zoho Writer integrates natively with WordPress, so you can publish the documents you create in the app directly to your website. You can save drafts in WordPress, publish your posts, and sort content using categories and tag suggestions. You can also schedule posts ahead of time to execute your content marketing strategy.

Wordable vs. Zoho Writer

Zoho Writer allows you to make sure the post you publish in WordPress is the finished product, letting you include title tags, clean HTML, and all the relevant metadata.

Again, though, it’s better suited to companies putting out content infrequently, as it doesn’t allow for multiple post publishing like Wordable.

Wordable also offers a plethora of optimization features, so every post you upload is polished from the moment you hit the button. You can add image alt tags, and import titles and Wordable can even generate a table of contents for the post based on what you’ve written.

This means you’ll likely end up needing to hire an assistant to take care of all the post-publishing busywork if you want to churn out content regularly with Zoho Writer.

Bottom line

Wordable should be your go-to WordPress publishing solution if you already use Google Docs, or even if you just want an efficient editorial and publishing workflow.

With Wordable, you can establish workflows that help you execute your content marketing strategies at scale without wasting a second on unnecessary tasks. If you have a pipeline full of content ideas and you can’t wait to get them published, it’s time to make a change.

Other writing tools may offer integration with WordPress or allow for direct uploading, but often at the expense of your time when it comes to formatting and optimizing your content.

Stop uploading your posts into WordPress one by one and use Wordable: your one-stop shop for blog post optimization and uploading in bulk.

Sign up for a free trial to see just how much time you can save with Wordable.

Related reading:

• 9 Content Marketing Tips to Stand Out in a Crowded Digital World
• How to Create a Mouthwatering Content Brief for Your Writers
• How to Create a Content Production Machine that Outpublishes Your Competition
• Pro Content Optimization Tips from Doing 300+ Articles per Month
• 5 Reasons You Need a Content Marketing Manager (+ How to Hire One)

Brad Smith

Brad is the CEO of Wordable. His content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more.

https://wordable.io