HubSpot is the giant of the marketing and sales world. It’s a powerful platform that can feel like a superpower, but that power often comes with a substantial price tag and a level of complexity that doesn’t fit every business.

If you’re reading this post, you’re likely looking for HubSpot alternatives that deliver results without the steep learning curve or runaway costs. You’ve come to the right place. This data-driven guide breaks down the top 9 alternatives by use case, helping you find the perfect fit whether you’re replacing the entire suite or just one expensive Hub.

Highlights

• Why seek HubSpot alternatives: The primary drivers are high costs at scale, platform complexity, and the need for more specialized, “best-in-class” features for specific functions.
• Two paths to choose: Your best alternative depends on your needs. You can replace the entire HubSpot ecosystem or swap out a single component (like the Marketing or CMS Hub) with a more focused, best-of-breed tool.
• Top all-in-one picks: For businesses wanting a complete, integrated suite on a budget, Zoho One offers an unmatched breadth of applications, while EngageBay provides a HubSpot-like experience at a startup-friendly price.
• Best-of-breed champions: ActiveCampaign is the best HubSpot alternative for marketing and sales automation, while Salesforce and Freshworks offer powerful sales CRM capabilities. For ultimate content flexibility, WordPress remains the industry standard.

Why consider a HubSpot alternative?

There’s no doubt that HubSpot offers a great suite of tools, and that searching for a new platform is a big decision. However, it’s often a smart one. While HubSpot’s marketing is top-notch, the reality of using the platform presents a few challenges.

The all-in-one suite isn’t always the all-in-one solution

The biggest selling point of HubSpot is that everything is in one place. While convenient, this “jack-of-all-trades” approach can mean you may be using a tool that’s good, but not great at specific functions. Making the switch is often a move towards a “best-in-class” tool that excels at the function most critical to your business.

For example, if you’re running a small e-commerce business, you may need to focus strategically on inventory management and order fulfillment. Depending on the tools you use, this may require a customer relationship management (CRM) platform with integrations that extend beyond what HubSpot offers. For example, Salesforce has over 4,000 integrations, four times as many as HubSpot.

Pricing complexity and the high cost of scale

HubSpot’s pricing is complex and can quickly become unsustainable as you grow.

Its model is built on:

• A pay-as-you-go HubSpot credit system for AI use
• Contact-based tiers
• Separate “Hubs”

Plus, there are 1-year commitments and hefty one-time setup and onboarding fees ($3,000–$7,000) for the Professional and Enterprise tiers.

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This pricing model means your bill can balloon unexpectedly as your business succeeds. Many alternatives offer more predictable pricing that lets you scale without breaking the bank.

Let’s look at some of the most popular alternatives to HubSpot for different use cases, starting with an apples-to-apples comparison of similar all-in-one sales, marketing, and customer service suites.

The all-in-one HubSpot suite alternatives

This section is for you if you’re looking to replace the entire HubSpot ecosystem. Zoho One and EngageBay offer a similarly integrated experience, combining CRM, marketing, and sales, but with their own unique advantages in pricing and functionality.

1. Zoho One: The best for an integrated business ecosystem on a budget

If you want an all-in-one platform that goes far beyond marketing and sales, Zoho One is in a league of its own.

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For a single, competitive price, you get access to over 45+ integrated applications, including:

• Finance, HR, and collaboration apps
• The powerful Zoho CRM
• Marketing tools

For businesses seeking a true “operating system,” Zoho One’s value is unmatched. The best part is that you only pay about a third of the price if you commit to licensing the software for all employees on your payroll. If you’re a small business with few employees, Zoho One can be a very cost-effective HubSpot alternative.

Standout features

• True unified ecosystem beyond marketing
• Unmatched app breadth (45+ apps)
• Centralized administrative control
• Deep platform customization

Pricing

2. EngageBay: The best for startups wanting the HubSpot experience for less

EngageBay is arguably the most direct HubSpot competitor for small businesses, mirroring its structure with Marketing, Sales, and Service “Bays.”

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It covers all the core features you’d expect: email marketing, functional landing pages, and a visual sales pipeline. Its generous freemium plan, affordable paid tiers, and a library of pre-made templates make it the ideal entry point for startups and solopreneurs.

Standout features

• Unified suite (marketing, sales, and service) designed specifically for SMBs
• Includes predictive lead scoring on its free plan
• Integrated helpdesk and live chat functionality
• Simplified and more intuitive user experience
• Robust A/B testing capabilities at lower tiers

Pricing

Top HubSpot Sales Hub & CRM alternatives

The CRM landscape is dominated by two giants. According to BuiltWith, HubSpot (45.1%) and Salesforce (37.62%) control over 80% of the market.

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However, for businesses that need a different approach, a powerful set of alternatives offers more flexibility, a better user interface, or a lower price point. These are the three top HubSpot alternatives for CRM and sales.

3. Salesforce: The enterprise-grade standard for complex sales management

Salesforce is the platform businesses graduate to. It’s HubSpot’s single largest competitor in the CRM space with a similar user base.

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If your company has outgrown HubSpot or requires deep customization, Salesforce is the heavyweight champion, offering unparalleled power in sales forecasting and custom workflow automation.

Salesforce also offers granular reporting options and metric-rich reporting tools that provide deep insights into sales performance. As a leader in AI research, it also provides a robust framework and ethical AI guidelines for its users.

However, while powerful, it comes with a higher price tag than HubSpot. It also has a steeper learning curve, often requiring a dedicated administrator to manage.

Standout features

• Specialize AI agents for multiple tasks and automations (Agentforce)
• Superior workflow automation for complex processes
• More robust and predictive AI capabilities (Einstein)
• More granular and powerful reporting and analytics
• A vastly larger app ecosystem (AppExchange)
• Unmatched, enterprise-grade customization

Pricing

4. Freshworks (Freshsales Suite): The best for a modern and intuitive user experience

The Freshsales Suite is for teams who want a powerful sales CRM that they will actually enjoy using.

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It stands out with one of the cleanest and most intuitive dashboards on the market, incorporating:

• Robust AI-powered marketing features
• Built-in chat and phone features
• AI-powered insights
• Lead scoring

It’s an ideal choice for SMBs who want to unify their sales and customer support in a single view.

Standout features

• Generous free plan for small sales teams (up to 3 users)
• AI-powered contact scoring (“Freddy”) on cheaper plans
• More modern and intuitive user interface
• Built-in phone and live chat at lower tiers
• Natively unified sales and support

Pricing

5. Pipedrive: The best for a simple, focused sales pipeline

Pipedrive is the master of one thing: helping salespeople sell. Its entire platform is designed around its highly visual sales pipeline, keeping reps focused on the actions that move deals forward.

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If you’re looking for a tool that eliminates distractions and empowers your team to focus exclusively on closing deals, Pipedrive is one of the best HubSpot alternatives for pure sales execution.

Standout features

• Excellent, full-featured mobile app for sales on the go
• A laser-focus on sales activity and deal management
• Unmatched simplicity and intuitive user interface
• Simple, easy-to-understand automation features
• Highly visual, drag-and-drop sales pipeline

Pricing

Top HubSpot alternatives for marketing automation

While HubSpot leads in the marketing automation space with a 14% share of all websites, the market is far more fragmented than CRMs. BuiltWith data shows over 30 companies share 80% of the market, meaning you have a wealth of powerful, specialized options.

Let’s look at two popular options, Brevo and ActiveCampaign.

6. Brevo (formerly Sendinblue): The best for multi-channel marketing (email, SMS & chat)

Brevo has evolved into a comprehensive, multi-channel marketing platform perfect for connecting with customers beyond the inbox.

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Brevo includes automations for a broad array of channels, including:

• WhatsApp campaigns
• Transactional emails
• Live chat features
• Email marketing
• SMS marketing

A key advantage is its pricing. It has a generous free tier and a pay-as-you-go model based on email volume rather than contact list size. This model makes it highly scalable.

Standout features

• Volume-based (email) pricing, not contact-list-based (though limited to 2,000 contacts for lower-tier plans)
• Combined platform for marketing and transactional emails
• Strong native multi-channel marketing (SMS & WhatsApp)
• AI-powered send time optimization on its Standard plan
• Accessible marketing automation on a lower-cost tier

Pricing

7. ActiveCampaign: The king of marketing automation and email marketing

ActiveCampaign is an email marketing tool platform above all else. It’s a clear winner for small businesses or any eCommerce business whose primary goal is not CRM.

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What stands out is its robust automation software through workflows and event tracking. Its visual workflow builder is deep and intuitive, allowing you to create complex, behavior-based email sequences with ease.

With ActiveCampaign, there are no limits to what you can do in your sales and marketing automation strategy. All this comes at an affordable price with no hidden costs.

That said, for larger businesses that need contact management for lists with 50,000+ contacts and want the full feature set, the price reaches well above $1,000/mo.

 While it offers a CRM focused on deals and pipelines, one of its main disadvantages is that it doesn’t have landing pages.

Standout features

• More granular list segmentation and tagging capabilities
• Integrated sales automation (CRM) at lower-priced tiers
• More advanced and flexible automation workflows
• Superior email personalization and dynamic content
• Automated lead routing
• Site tracking
• Lead scoring
• And others

Pricing

Top HubSpot CMS Hub alternatives

Here, the story is completely different. The HubSpot CMS powers a mere 0.2% of websites, while the giant WordPress dominates with over 43%, 10X more than the runner-up (Source: W3Techs).

HubSpot’s strength is its native CRM integration and its fast site performance. However, for those who prioritize flexibility, customization, and ownership, the choice is clear.

8. WordPress: The undisputed champion for flexibility and customization

The WordPress CMS is an open-source content management system and website builder. But it isn’t just a HubSpot alternative for content management; it’s the industry standard. It powers over 43% of the internet.

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Its open-source nature means you own your website outright, and its massive ecosystem of themes and plugins allows you to build virtually any kind of site imaginable. So, if you’re looking for complete control and limitless possibilities, the choice is clearly WordPress.

However, switching from the HubSpot CMS to WordPress and moving hundreds of posts can be daunting. This is where a tool like Wordable becomes a lifesaver.

Wordable lets you bulk export content and upload it directly to WordPress in a single click, perfectly preserving formatting, images, and metadata. It turns a week-long migration headache into a simple task.

Standout features

• Unmatched flexibility with a massive plugin ecosystem
• Complete ownership and 100% control of your content
• Limitless design customization (themes and builders)
• A massive open-source community for support
• Far more affordable for content-heavy sites

Pricing

Top HubSpot Service Hub alternatives

Exceptional customer service is non-negotiable for growth. While HubSpot’s Service Hub is convenient and scalable, dedicated platforms, like Zendesk and Intercom, often provide more powerful and specialized features for managing customer service.

9. Zendesk: The gold standard for traditional customer support

Zendesk is the go-to solution for teams that need a powerful, traditional, ticket-based support system.

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It’s a robust desk software solution that excels at managing omnichannel communication and complex customer service workflows at scale. Starting from the Suite Team plan ($55/agent/mo), you get a suite of agentic AI tools to automate customer service.

Standout features

• More robust, support-focused automations (triggers and macros)
• Superior native omnichannel support (especially voice)
• More advanced and customizable ticketing system
• Deeper, skills-based routing and SLA management
• Built for high-volume, enterprise-scale support

Pricing

10. Intercom: The leader in conversational customer engagement

Intercom is the leader in modern, conversational support.

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Intercom is a platform built around a best-in-class messenger and AI-powered bots. It focuses on proactive, real-time engagement with customers directly on your site or in your app. It’s a great alternative to HubSpot’s Service Hub for its powerful AI features with predictable, transparent, performance-based pricing.

Standout features

• Proactive support and engagement tools (Product Tours)
• A superior, “messaging-first” conversational experience
• More advanced and powerful AI chatbots (Fin AI Agent)
• A more modern, intuitive, and user-friendly interface
• Better for real-time, in-app customer support

Pricing

How to choose the right HubSpot alternative for your business

Feeling overwhelmed? Don’t be. You can find the perfect platform by answering two simple questions.

Step 1: Define your primary use case (all-in-one vs. best-of-breed)

First, decide if you’re replacing the entire HubSpot system or just one part of it. If you need a fully integrated suite, focus on the all-in-one alternatives like Zoho One. If you just need a better tool for one job—like sales or automation—explore the best-of-breed options.

Step 2: Audit your must-have features and budget

Make a list of your non-negotiables, like a specific integration or advanced analytics for sales management. Compare this list against your top contenders and set a realistic budget to narrow down your final choice.

Step 3: Forecast business growth

As you’ve surely noticed, a key difference between these tools is how they scale. Look at your current needs and forecast how they’ll likely evolve in the next 2–5 years. Choose the platform or software that:

1. Is able to accommodate that growth and scale with you
2. Remains a cost-effective option at that scale

The bottom line: Build your business on the right foundation

HubSpot is a great platform, but it’s not the only one. The modern SaaS landscape is filled with incredible HubSpot alternatives designed to fit every budget, use case, and business size. The “best” platform is simply the one that aligns with your specific process, empowers your team, and scales predictably as you grow.

Now that you’ve chosen the perfect platform to manage your customer relationships, you need to fuel it with high-quality content. Stop wrestling with formatting and automate your publishing process with Wordable. Sign up for a free trial to see how much time you can save creating and shipping content from Google Docs to your CMS in a single click.